TACTICAL REVITALIZATION PLAN FOR DOWNTOWN ALBANY NY

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Team Profile, Qualifications, and Experience NBBJ: REV Studio Profile Visioning Research Design Research and Foresight What is Design Research and Foresight? Design Research and Foresight are flexible, creative approaches used across industries to help frame challenges, hone questions, and inform strategies and actions Why are Design Research and Foresight valuable? • Increased foresight and learning around human and systems behavior • Understanding and analyzing consumer, brand and organizational culture • Moving from cultural insight to innovative business strategy and effective design solutions • Co-creation efforts to yield relevant platform and concept ideation • Making context and content visible through storytelling and data visualization Tools & Methods • Ethnography • Observation • Guided Immersions • Semiotics • Demographics • Psychographics • Focus groups • Prototyping Lab • Simulation • Interviews • Surveys • Co-design and innovation programs/ workshops • Trend analysis/ identification • Scenario development • Opportunity landscape analysis • Quantitative measurement • Participatory design research
Section 3 NBBJ: REV Studio Profile Strategy Business Strategy and Innovation What is Business Strategy and Innovation? Business Strategy is a systematic plan that aligns vision with the actions necessary to allow an organization to achieve its objectives. Developing a differentiated strategy provides business leaders the information necessary to make the appropriate decisions that affect an organization’s immediate as well as long-range goals. Whether transforming a physical workplace, adopting new ways of working, or refreshing an organization’s brand, Business Strategy and Innovation can be used as a facilitator and enabler for positive organizational change. What is the value of using a congruence model in Workplace Strategy? • Provides a mental checklist for analyzing a company’s internal processes and a conceptual framework for achieving fundamental change. • Enables transformation through integration of several elements, such as the management structure, internal controls and the organizational culture to drive performance and the extent to which the company is able to achieve its objectives. Congruence Model • Strategy - brand strategy; workplace transformation; business strategy • Structure - management and organizational structure; business units; technology infrastructure; culture • Process - work process; technology interface; collaboration • People - demographics; motivation; retention and hiring; HR policies • Rewards - understanding how employees perceive the workplace in terms of undefined sources of compensation; entitlement; incentives
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TACTICAL REVITALIZATION PLAN FOR DO
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NON-COLLUSIVE BIDDING CERTIFICATION
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www.nbbj.com March 7, 2013 Sarah Re
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Section 2 Project Approach, Scope o
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TACTICAL REVITALIZATION PLAN FOR DOWNTOWN ALBANY NY

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