TACTICAL REVITALIZATION PLAN FOR DOWNTOWN ALBANY NY

Team Profile, Qualifications, and Experience
NBBJ: REV Studio Profile
Approach
Our approach aligns brand, space, technology, communities, and health to your
organizational values and business goals. Based on our experience, successful
organizations demand alignment across the complete experience, both internally and
externally. This approach ensures high relevance and adoption of all innovation and
positive change.
Our thinking centers on the interplay of both expert and participatory mindsets, and our
approach builds on the value of informing “front end” strategy development with the rigor
of later-stage, or “back end”, transformational change implications and intelligence.
We are at our best when:
• We are balancing reliability and
validity
• We are integrating all disciplines/
stakeholders into the design process
• We are tackling “wicked problems”
through social innovation, i.e.
homelessness, obesity, etc.
• We are engaged early in project
visioning and throughout its duration
• We are current in best practices and
continue to experiment and learn
• We develop partnerships at levels of
“co-creation, learning and teaching”
• We work with clients (partners), not for
projects (service)
• We approach design as a verb, not a
noun
• We think “big picture” and share
multiple alternatives and perspectives
Sustainable Design
Sustainable design is becoming increasingly important in the mainstream of design practices,
as a means of delivering healthier environments. Our overall project approach includes a
structured way of ensuring that all aspects of integrated planning and design are included from
the beginning of the work, one of which is sustainable - or regenerative - thinking.
The extensive benefits our clients enjoy as a result of this way of thinking includes
reduced operating costs, increased flexibility, more manageable space, and healthier work
environments. We have found that clients enjoy a sense of pride knowing that their building
includes thinking that has reduced its toll on the environment and contains as much locally
generated or recycled material as possible.