TACTICAL REVITALIZATION PLAN FOR DOWNTOWN ALBANY NY

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Project Approach, Scope of Work, and Deliverables D6. Phase IV: Final Master Plan We see the Final Master Plan as being a culmination of all the previous phases. Based on public and agency-wide feedback we will create a final set of drawings and submit to the DOS for approval. Deliverables: • Pertinent analysis at the city and site scale • Programming Diagram • Concept Design Site Plan • 3 Conceptual Renderings • Sections and Elevations necessary to communicate design intent of Master Plan improvements • Recommendations for improvements to existing site structures • Concept Design Site Model • Identity and branding • Opinion of probable cost of recommended improvements. E. IMPLEMENTATION The NBBJ team thoroughly agrees with the statement in the RFP document that the Implementation Plan is a critical component of the Vision’s final product, and that the completion of the Plan is a roadmap to an ultimate destination. Without a viable set of actions that reflect both the aspirations of Albany and the realities of the marketplace, the value of the overall vision is greatly diminished. A market based vision… While the above concept is likely to be embraced by most, there will be major differences in the approach to the development of the Implementation Plan. Our philosophy is that the realities of the market and the viability of the implementation program must be infused into the crafting of the vision from day one. We pride ourselves on our ability to create “market-based” visions, and the inclusion in our team of colleagues with strong expertise - and experience - in actually implementing catalytic development projects utilizing creative and viable financing strategies, speaks to this approach. In addition, while we certainly will utilize all available market research and information available, which provide snapshots of existing and historical market conditions – our approach seeks out and identifies certain sub-market and market niche opportunities that may be under-represented and/or not assessed. These macro market opportunities can be, and must be, identified in conjunction with our efforts to identify those unique and authentic elements of Downtown Albany’s identity and heritage. Thus, these assets not only become part of Albany’s image and branding, but serve at the same time as potential market strengths. We also will assess the development implications of already identified and growing markets such as the Capital District’s “Tech Valley.”
Section 2 As the team described previously we believe in this era of economic uncertainty that getting projects moving that have an impact in the near term is absolutely critical. The implementation plan NBBJ proposes has four elements: • Project identification • Scaling up existing successes • Prototyping and Beta Testing ideas • “Customer” targeting and acquisition Project identification: Identification of priority development and infrastructure projects that will have catalytic impacts on the district, improve connectivity and create excitement and vitality • Identify key catalytic development sites and programmatic opportunities • Understand how these sites link to longer term visionary elements that can be mutually reinforcing • Provision of initial pro forma analysis of the catalytic development program • A fiscal impact and economic prospectus • Identification of financing options and necessary public incentives and/or investment Scaling up existing successes: Financial assistance options that extend the successful actions already underway but take them to the next level with tax incentives, creative project financing and potential grant sources. E1. Development Opportunities What Fits with Albany? Cities and Downtowns are being utilized today in ways much different from their traditional roles. Those predisposed to living and working Downtown - a growing demographic - are less interested in housing types, retailing, food, entertainment, etc. that were the norm even a decade ago. The rise of social media, food trucks, smaller and more innovative housing units, access to bike and pedestrian trails, outdoor entertainment and fitness opportunities, etc. all impact how Downtowns are developed and the atmosphere they provide. Our process is designed to engage these populations in the means of communication they are most comfortable with, in order to insure that the plan developed accommodates these new trends and anticipates those that are likely to grow stronger in the future. Reverse Engineering Classic real estate market analysis increasingly has limited utility in guiding a development program particularly for an urban core city. For example in the team’s experience many urban neighborhoods have market fundamentals and conventional metrics that suggest the ability to support a grocery store. However, grocery stores are among the most difficult recruitment
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TACTICAL REVITALIZATION PLAN FOR DOWNTOWN ALBANY NY

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