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INNOVATE INDIANA

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Project Impact Projec<br />

Exhibit B-4<br />

Other $0.00<br />

Other ratio calc 0<br />

Total funding $3,500,000.00<br />

Variance between budget<br />

& funding $0.00<br />

Private/public/other<br />

funding ratio 71 / 29 / 0<br />

Project impact and<br />

alignment with local or<br />

regional plans<br />

Anticipated return on<br />

investment (%) 17.5<br />

Description of anticipated<br />

return on investment<br />

ADDITIONAL SUPPORT | SECTION 19<br />

Neither Apex Climbing and Fitness nor indoor climbing are specifically identified in any plan for St. Joseph or Elkhart County, nor<br />

for the cities of South Bend, Mishawaka, or Goshen. That said, the Comprehensive Plans for each of these counties or cities, as<br />

well as the goals of Elkhart Community Foundation, IU Health Goshen Foundation, and Community Foundation of St. Joseph<br />

County (among others), are well-aligned in multiple ways with our mission and values, including but not limited to the following<br />

areas:<br />

* Improving quality of life / place: Our mission is to provide accessible, fun, and social fitness, year round, to people of all ages<br />

and physical abilities. Apex Climbing and Fitness will bring people together to achieve new heights.<br />

* Diversifying the local economy: Goshen, in particular, is heavy on businesses in the construction and fabrication industries. A<br />

business providing year round family-oriented recreation and fitness is a significant change from other businesses in the Michiana<br />

area.<br />

* Supporting small, locally owned businesses: We anticipate making Apex a regional brand, known for providing world-class<br />

climbing facilities from South Bend to Fort Wayne. Each facility will typically employ 14-18 workers, and generate $500k-$700k in<br />

revenue yearly.<br />

* Encouraging business practices that have positive social impacts on the community: Apex is all about community, fitness, and<br />

fun, bringing people together and giving back to the local neighborhood, city, and region both as a business and as individuals.<br />

* Expanding recreational activities because they contribute to citizens’ mental and physical health, promote economic<br />

development, and provide environmental benefits to the community: The Michiana region currently has no year-round indoor rock<br />

climbing business of any significant size. Indoor rock climbing in places with no natural outdoor climbing -- such as the Michiana<br />

area -- has become a viable market in the last 5 years, and yearly growth in the indoor rock climbing industry has averaged<br />

around 10% over the past 5 years. Apex strives to address this deficit by being the first to market and provide a full-featured<br />

facility with not just climbing but also many climbing-related fitness-oriented activities.<br />

* Promoting environmental education: Apex facilities will integrate environmental stewardship into our teaching and classes. Our<br />

businesses will participate in local trail creation and maintenance, teach “leave no trace” methods and ethics, and provide<br />

instruction on technique and etiquette for outdoor climbing and related outdoor activities. Instruction about environmental<br />

awareness will begin with kids at after-school and day camp activities, and continue through adults taking climbing lessons.<br />

* Encouraging sustainable living and business practices, development that is sensitive to the natural environment: Franchising<br />

through Evo Rock and Fitness (see project partners below) requires all new building structures to be LEED certified, using natural<br />

lighting where possible to reduce electric lighting requirements as well as constructing each facility to be highly energy efficient.<br />

Although such certification costs more up front, the owner is rewarded down the road with lower energy costs as well as lower<br />

building upkeep and maintenance costs. The rewards are worth the investment in terms of local, regional, and national<br />

environmental sensitivity.<br />

* Making alternative transportation (walking/biking) a community asset: In selecting property, Apex strives to build near public<br />

transportation and bike paths to allow for alternative transportation use. Each facility will provide protected parking for bicycles as<br />

part of the entryway, further encouraging customers to use biking as a means for coming to our facilities.<br />

Based on the performance of other similarly-sized climbing facilities, we anticipate that the total average<br />

long-term yearly ROI will be 15-20%. Individually, the South Bend/Mishawaka facility is anticipated to<br />

provide a long-term yearly ROI of 20-25%, while the Goshen facility is anticipated to provide a long-term<br />

yearly ROI of 10-15%. The “average long-term yearly ROI” is then around 17.5%, calculated here by<br />

dividing the total cumulative $ returned to investors by the product of the number of years since start-up<br />

and the total $ invested. Hence, for example, obtaining $1M in investment and returning to investors<br />

$100k, $150k, $200k, $250k, and $300k for the first 5 years of operations results in yearly ROI of 10%,<br />

12.5%, 15%, 17.5%, and 20% -- and, in this case, we say that the “average long-term yearly ROI” is 20%.<br />

Annual sales or other nontax<br />

revenue generated ($) 1000000<br />

Once each Apex facility is open for business, revenue will be generated by: (1) sales of day passes,<br />

memberships, and retail; (2) payments for instruction at our climbing school including a regularly-offered<br />

course introducing customers to climbing and belaying; and (3) payments for events such as birthday<br />

parties and overnights.<br />

Description of annual<br />

sales or other non-tax<br />

revenue generated<br />

Jobs created (if<br />

applicable)<br />

The $ number above represents the expected total revenue generated each year averaged over a 10<br />

year period starting after opening. Because we are creating a new market in the Michiana area, we<br />

expect initial yearly revenues to start at around $350k for the South Bend/Mishawaka facility and $250k<br />

for the Goshen facility, and over a 10 year period increase to around $750k and $600k respectively. We<br />

anticipate revenue to increase rapidly in the first 5 years, then increase slowly until peak revenue is<br />

reached around year 10.<br />

30<br />

EXECUTIVE SUMMARY THE REGION ENGAGED CURRENT TRENDS<br />

STATE OF THE REGION<br />

& QUALITY OF PLACE<br />

VISION & STRATEGY PROJECTS<br />

STAKEHOLDERS, EXECUTION<br />

& STRUCTURAL CHANGES<br />

BENCHMARKING<br />

& MEASUREMENT<br />

27_EC_Apex Climbing and Fitness<br />

REGIONALCITIESOFNORTHERN<strong>INDIANA</strong>.ORG |<br />

293<br />

ADDITIONAL SUPPORT

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