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Campaign for Wool and British Wool Introduce:<br />

Wool Trends at The Flooring Show<br />

The Campaign for Wool and British Wool return for<br />

a second year to The Flooring Show (20th-22nd<br />

September <strong>2015</strong>) with Wool Trends, the inspirational<br />

centre for wool carpet. This stylish and vibrant showpiece will<br />

host leading carpet manufacturers, Adam Carpets, Axminster<br />

Carpets, Brintons, Brockway Carpets, Bronte Carpets, Cavalier<br />

Carpets, Ulster Carpets and Westex in the Wool Trends area.<br />

Close by in Hall C you will find Whitestone Weavers, Hugh<br />

Mackay, Kingsmead Carpets and other wool brands too.<br />

Inspirational Trends for Wool<br />

Central to the carpet manufacturers is the Wool Trends<br />

installation which highlights forthcoming wool carpet colours<br />

and styles. This is done in association with Homes & Gardens<br />

magazine and there will be a free ‘Wool for the Home’<br />

brochure to all visitors.<br />

NEW - Launch of the Campaign for Wool ‘Wool iBook’<br />

A high quality tablet based tool for retailers, which focuses on<br />

the many benefits of real wool for carpets will be launched at<br />

the event. It takes a modern and reader-friendly look at the<br />

science of wool and explains the many performance strengths<br />

of natural wool for carpet. Ideal for the showroom or the sales<br />

team - visitors can register for the Wool iBook at Wool Trends<br />

New - Introduction of WoolRetailer.com<br />

This innovative new website is set to become a key destination<br />

for wool carpet retailers and consumers searching for<br />

quality wool product. The introduction and recruitment of<br />

WoolRetailer.com retailer members starts at The Flooring<br />

Show.<br />

New - WoolRetailer.com Seminars<br />

Here visitors can find out about wool performance and the new<br />

education programme from WoolRetailer.com. There are some<br />

super surprise prizes for a few lucky seminar attendees! And<br />

those that sign-up to join - can enter our prize draw for a luxury<br />

holiday for two!<br />

British Wool - the organisation owned by the sheep farmers of<br />

the UK markets the world’s strongest and most durable wool<br />

for carpet. The British Wool team will be there to advise on<br />

British Wool carpet benefits and visitors can access free POS,<br />

brochures and of course British Wool’s knowledgeable team<br />

are on hand to provide expert wool education and advice.<br />

Tel: 01274 688666 www.marketing@britishwool.org.uk

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