DesignBuyBuild_16_2015
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Campaign for Wool and British Wool Introduce:<br />
Wool Trends at The Flooring Show<br />
The Campaign for Wool and British Wool return for<br />
a second year to The Flooring Show (20th-22nd<br />
September <strong>2015</strong>) with Wool Trends, the inspirational<br />
centre for wool carpet. This stylish and vibrant showpiece will<br />
host leading carpet manufacturers, Adam Carpets, Axminster<br />
Carpets, Brintons, Brockway Carpets, Bronte Carpets, Cavalier<br />
Carpets, Ulster Carpets and Westex in the Wool Trends area.<br />
Close by in Hall C you will find Whitestone Weavers, Hugh<br />
Mackay, Kingsmead Carpets and other wool brands too.<br />
Inspirational Trends for Wool<br />
Central to the carpet manufacturers is the Wool Trends<br />
installation which highlights forthcoming wool carpet colours<br />
and styles. This is done in association with Homes & Gardens<br />
magazine and there will be a free ‘Wool for the Home’<br />
brochure to all visitors.<br />
NEW - Launch of the Campaign for Wool ‘Wool iBook’<br />
A high quality tablet based tool for retailers, which focuses on<br />
the many benefits of real wool for carpets will be launched at<br />
the event. It takes a modern and reader-friendly look at the<br />
science of wool and explains the many performance strengths<br />
of natural wool for carpet. Ideal for the showroom or the sales<br />
team - visitors can register for the Wool iBook at Wool Trends<br />
New - Introduction of WoolRetailer.com<br />
This innovative new website is set to become a key destination<br />
for wool carpet retailers and consumers searching for<br />
quality wool product. The introduction and recruitment of<br />
WoolRetailer.com retailer members starts at The Flooring<br />
Show.<br />
New - WoolRetailer.com Seminars<br />
Here visitors can find out about wool performance and the new<br />
education programme from WoolRetailer.com. There are some<br />
super surprise prizes for a few lucky seminar attendees! And<br />
those that sign-up to join - can enter our prize draw for a luxury<br />
holiday for two!<br />
British Wool - the organisation owned by the sheep farmers of<br />
the UK markets the world’s strongest and most durable wool<br />
for carpet. The British Wool team will be there to advise on<br />
British Wool carpet benefits and visitors can access free POS,<br />
brochures and of course British Wool’s knowledgeable team<br />
are on hand to provide expert wool education and advice.<br />
Tel: 01274 688666 www.marketing@britishwool.org.uk
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