DesignBuyBuild_16_2015

100% Design
100% Design, the UK's largest design
trade show celebrates its 21st edition
at brand new home, Olympia London.
Staged in the dramatic Grand and West
Halls, the show will take place across
two levels and benefit from natural light,
grand architectural spaces, and five
distinct sections; from Interiors to Design
& Build through Kitchens & Bathrooms,
Workplace and Emerging Brands.
Based upon the central theme 'Design
in Colour', this year's 100% Design
has collaborated closely with trend
forecasters WGSN among many others,
to bring to life the visual and sensual
experience of using colour across
interiors and the built environment. The
top colour trends for 2016 will thread
throughout the show and act as a means
of navigating the show floors, as well as
demonstrating the day-to-day importance
of colour.
Specially commissioned and thoughtprovoking
editorial features and
installations support this leading design
event. The overall show theme, Design in
Colour resonates strongly in the Interiors
section of 100% Design 2015. Within
this section, the specially commissioned
feature highlights the Spring/Summer
2016 colours identified by trend
forecasters WGSN. By applying the key
colours to a concept space dominated
by a series of columns, the carefully
selected pieces of furniture bring to life
the look and feel of latest and future
interiors. Created by Studio Design UK,
the striking feature provides a simple
concept of colour matching both products
and tones, with partners including Paint
by Conran.
Working with the large open space
at Olympia London, Studio Design
UK has again partnered with leading
contemporary crystal manufacturer Lasvit
(right, Crystal Rock by Arik Levy) and
UK materials company Camira Fabrics to
create a suspended entrance feature that
is set to inspire show visitors. Also look
out for the bespoke installation by Rug
Designer when entering the hall and from
the gallery level above.
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