DesignBuyBuild_16_2015

Interiors & Interior Design
SIGNBOX PROVIDES BRANDING
FOR STYLISH REFURBISHMENT
OF PATERNOSTER HOUSE
Signbox has collaborated with interior designer
Resonate Interiors to implement an eye-catching refurbishment
of the commercial reception area at the
Paternoster House office complex in
Paternoster Square, City of London. The
architectural sign specialist was fundamental in
executing a challenging signage project that has
greatly enhanced the property’s conspicuousness in
a historic area within the British capital.
Located adjacent to St Paul’s Cathedral, managing
agent Savills commissioned the job on behalf of Paternoster
House’s owner, Commerzbank. The brief
was to create a more inspiring and visually attractive
reception area which had greater
presence from the street, explains Pernille Stafford,
Resonate Interiors’ Managing Director.
“The brief was two-fold,” says Stafford. “Firstly,
we needed to modernise the interior of the
reception, which was dated and gloomy. It
featured a dark and busy red marble floor that,
when combined with the inappropriate layout, was
detrimental to the visitor experience. Secondly, the entrance
lacked presence in a busy area. We had to devise
a holistic design that both
addressed these issues and simultaneously capitalised
on and blended with the prestigious location and its surroundings.”
The pallet of the design was minimal and stylish, with the use of timber, copper and grey stone.
Paying homage to one of the most famous and recognisable sites in the world, Pernille and her
team incorporated the cathedral into the design, using a printed glass graphic depicting the inside
of the building’s iconic dome. The vivid colours of the glass manifestation juxtapose with the light
cream interior brickwork and neutral grey tile floor. In addition, a new light raft was installed to
lift the area’s natural space. However, in order to meet the brief, it was vital that the interior was
supported by the exterior design.
“We needed a signage solution that was not only attention grabbing in a tasteful way, but that
worked in sympathy with the current architecture,” says Stafford. “For this, we required a
specialist who understood the deft touch required to implement signage that respects a building’s
environment. Having worked with Signbox before, we knew that the company could create an
innovative solution that would add the final flourish to the whole design, marrying the elements
and finishes used by our joiners.”
Signbox developed a prominent LED illuminated portal sign that was to sit comfortably within
the brick arches that led to the reception. This required a great deal of finesse and meticulous
attention to detail as not to impend on the existing architecture of the building, while simultaneously
adhering to colour reference points and copper detailing that was set out by Resonate
Interiors.
“This project was all about getting the details perfect while maximising on a limited budget and
space to optimum effect,” concludes Stafford. “Signbox provided an exemplary service and was
fundamental in helping the detail on this project really sing.”
Mark Bartlett, Managing Director, Signbox. added “This project was all about the details, from
matching the palette tones to ensuring the installation was finished on time. It’s a wonderful
addition to our growing London portfolio.”
For further information visit: www.signbox.co.uk
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