OTAGO MUSEUM

OUTCOMES
INDICATORS
PERFORMANCE MEASURES
A WORLD-CLASS COLLECTION
ACHIEVED OR NOT ACHIEVED
PERFORMANCE STATUS
37
Utilise exhibitions,
programmes and
our website to
interpret our
collection; these
methods will be
quantitatively and
qualitatively
evaluated
Demonstrate how visitors have accessed the
collection:
• in-house
• online
• off-site
Numbers of people visiting exhibitions,
programmes and online activities were measured
ACHIEVED: in-house
2014/15 – 46,870 people at visitor
programmes, 242 people on tours
2013/14 – 47,329 people at visitor
programmes, 96 people on tours
Exhibitions (as demonstrated above): There has been a significant focus on the development and
delivery of relevant exhibitions to engage our visitors and special interest groups with the
collection.
Three major exhibitions were developed to enable the public to learn more about the collection.
Exhibition
Visitor Numbers
Intersections: Ceramics from Ralph Hotere’s Personal Collection 18,393 as at 30 June
Bugs: the Mega World of Minibeasts 40,639
Gifts and Legacies 11,319
Programmes associated with these exhibitions enabled people to understand them in further
depth.
In 2014 46,870 people took part in all visitor programmes (2013, 47,329) and 242 people took part
in tours (2013, 96).
Exhibition Programmes
Exhibition Programmes
Intersections: Ceramics from Ralph Hotere’s Personal Collection Back in the Day floor talk from
Barry Brickell and other friends of Hotere; pottery demonstration by local potters on the
techniques used to make the pots in Ralph Hotere’s collection; daily exhibition floor talks by Gallery
Communicators
Bugs: the Mega World of Minibeasts
Bug Fair themed family day
featuring Ruud Kleinpaste; Dung Beetle Derby gallery trail; Insectomania gallery adventure tour
with costumed character guide; Aesop’s Insects and Bug Buildings guided activities; daily exhibition
floor talks by Gallery Communicators.
Gifts and Legacies
Preserving Your Treasures: Meet
the Museum's Collection Experts – receive advice on care and preservation of personal treasures;
Russell and the Lost Treasure: Spring Storytelling Series – learn fantastic facts about the collection;
daily exhibition floor talks by Gallery Communicators.
ACHIEVED: online
2014/15 – 85,430 unique hits to
website
2013/14 – 82,869 unique hits to
website
There were a total of 85,430 unique website hits (2013, 82,869 unique hits).
In addition to the activities at the Museum, four videos were produced for the Bugs exhibition.
Three of the videos highlighted the research and work of external collaborators: Betta Bees,
AgResearch and Genetics Otago. The fourth was ‘a day in the life’ style video with Otago Museum
Honorary Curator Anthony Harris. They were posted to the Otago Museum’s YouTube channel to
make them accessible to those unable to visit the exhibition in person.
Eg: https://www.youtube.com/watch?v=ZXJ-jawmDao
ACHIEVED: off-site
2014/15 – 10,377
2013/14 – 1,720
In 2014/15 the number of people reached with off-site activities rose significantly from 2013/14,
with 10,377 people hearing more about the collection and the Museum in 2014/15.