OTAGO MUSEUM

OUTWARD-LOOKING AND INCLUSIVE CULTURE
OUTCOMES INDICATORS PERFORMANCE MEASURES ACHIEVED OR NOT ACHIEVED PERFORMANCE STATUS
We will be
driven by the
needs of those
we serve.
Identify the needs of our
core visitor audience
and identify new
audiences to engage
through innovative
exhibitions and
programmes and online
via our website and
social media strategy
Market research to identify
needs of core audience and
identify new audiences
Commentary on our audience
ACHIEVED:
Museums Aotearoa survey and
visitor comments cards to
identify and react to visitor
needs
Market research and visitor feedback helps inform us of the needs and wants of our core visitor audiences.
Many of these comments are actioned.
Visitor feedback cards are collected and forwarded to the appropriate staff member to action. Similar feedback is
often received. Responses can be anything from fixing a toilet seat to passing on a suggestion for an exhibition.
Redefine and
understand our various
customer segments to
ensure that our activities
meet the needs of those
we serve
Delivery of innovative
exhibitions and programmes to
those with little previous
engagement with the Museum
ACHIEVED:
Identified Museum priority to
engage with Kāi Tahu;
developed Hākui: Women of
Kāi Tahu exhibition
In the Museums Aotearoa March 2015 survey, 11% of those surveyed were of Māori descent (8% in national survey).
This is an increase on 2014 research, which showed only 6.7% of visitors were Māori. This is an important audience
for the Museum. The Museum will build on the growth of this audience with the development of the Hākui exhibition
in November 2015 and the redevelopment of the Tāngata Whenua Gallery by 2018.
In 2014–15 development began on the Hākui: Women of Kāi Tahu exhibition. It will open on 19 November 2015, the
day before Te Rūnanga o Ngāi Tahu’s Hui-a-Iwi event, which draws people from throughout New Zealand and from
overseas. The aim of the exhibition is to engage with iwi, hapū, whanau and individuals to experience the stories of
Kāi Tahu wāhine from the perspective of uri whakatipu, the current generations.
Improve engagement
with stakeholders and
communities who have
had little previous
engagement with the
Museum
Show evidence of engaging
with a new community that
has had little engagement with
the Museum
ACHIEVED:
Engaged with the Pasifika
community; collaborated with
local Cook Islands group to
develop Creative Pasifika
events
People from the Cook Islands were not represented in the Otago Museum Museums Aotearoa March 2015 survey,
and only 0.03% of people in the MA 2015 national survey stated they were of Cook Island descent. In response to this
apparent lack of engagement, we are aiming to engage with the wider Pasifika community with the development of
the Creative Pasifika mini festival to be held in September 2015. Work on the mini exhibition, which will display
tivaivai and offer demonstrations and a concert, began in May 2015.
We will build
and sustain a
culture of
collaboration
and
partnership.
Engage openly with our
stakeholders to develop
innovative concepts and
learning opportunities
for our community
Commentary of new initiatives
to meet the needs of our
stakeholders
ACHIEVED:
Two new initiatives saw deeper
and wider engagement with
two key stake holders: science
community – Discovery World
charrette; Māori community –
Mana Wāhine Steering
Committee
The Otago Museum has many stakeholders with whom we work to deliver the strategic objectives in Te Ara Hou.
• On 28 November 2014 a meeting of key science stakeholders was held at the Otago Museum. It brought
together people from across many sectors: government, MBIE, mana whenua, OMTB members, educators,
funding authorities, exhibition designers, museums and the academic community members to discuss the
redevelopment of Discovery World. As well as proposing a new concept for Discovery World, questions
were asked about the type of spaces required to engage the public in science and the overarching
questions that could lead visitors through the science gallery spaces.
• Regular meetings are held between representatives from the exhibition development team and the Mana
Wāhine steering committee regarding the development of the Hākui: Women of Kāi Tahu exhibition.
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