OTAGO MUSEUM

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OUTCOMES INDICATORS PERFORMANCE MEASURES BUSINESS SUSTAINABILITY ACHIEVED OR NOT ACHIEVED PERFORMANCE STATUS • Adjustments have been made to the Museum’s energy management system (HVAC), ensuring less energy is used for heating and cooling by tweaking the sensors in some areas (e.g. lowering the temperature in areas where it would not affect staff, visitors or the collection). • Investigation has been undertaken on energy efficiencies that would be brought about by updating the Museum’s boiler system. • New hand dryers with temperature and timer controls have been installed in the foyer and staff bathrooms. • Old touchscreens and TVs are being switched out for Raspberry Pi systems, which are more energy efficient and cost-effective. • Energy efficiency ratings are checked before purchases are made. Provide excellent service for all customers Evidence of providing excellent customer services ACHIEVED: 2014/2015 Qualmark Endorsed Visitor Activity certification The Museum as a whole was judged on the following criteria and awarded the following scores. Generic Criteria Score Importance Weighting Section Score Weighted Score G1.0 Product sale and purchase G1.1 Product 8 5 40 40 G1.2 Customer satisfaction 20 4 80 100 G2.0 Facilities, equipment and surrounds G2.1 Facilities 20 5 100 100 G3.0 You and your staff G3.1 People 15 4 60 75 G4.0 Environmental and cultural G4.1 Heritage and culture 7 4 28 35 G5.0 General safety and welfare G5.1 Health and safety 15 5 75 75 G6.0 Overall business operations G6.1 Business management 15 4 60 75 G7.0 Responsible tourism operations G7.1 Responsible tourism N/A Totals 443 500 89% Max Score 50
OUTCOMES INDICATORS PERFORMANCE MEASURES BUSINESS SUSTAINABILITY ACHIEVED OR NOT ACHIEVED PERFORMANCE STATUS 51 We will maximise income from our commercial activities. Ensure our commercial activities are a value proposition to customers Ensure that our products and services are well marketed Ensure the financial results meet budgets for 2015 Commentary of marketing strategies and budgets ACHIEVED: Budget expectation met ACHIEVED: Cost-effective marketing strategies are developed and executed for exhibitions, commercial units, Museum initiatives and programmes and events In 2015 we have again held the price of entry costs to Discovery World Tropical Forest. Returns from all commercial centres were good and in line with expectation. Venue rates are in line with other institutions offering venues for hire in Dunedin; several rental spaces were unavailable during the installation of the new elevator, planetarium and new immersive gallery. Every commercial enterprise, event, programme, special event and exhibition has a marketing strategy developed to reach key target audiences. • Strategies include print advertising in local and regional newspapers, and national publications such as Kia Ora, Art Zone and North & South. The Radio Network and MediaWorks radio stations are also used. A cost-effective social media strategy can comprise posts on YouTube, Twitter and Facebook. The Education team has a specific Facebook page to ensure that teachers can be reached and have a community to share information and knowledge. • Each key event, exhibition, announcement or initiative is supported by public relations activities. • Below the line activities include brochure drops, leaving tourism brochures at regional iSites and specific advertisements in tourism publications. • Special advertising in conference, meeting and wedding publications support Venues; coffee loyalty cards reach students and staff at the University; selected giveaways to the Discovery World Tropical Forest raise awareness in hard-to-reach groups.\ Promote the Museum as a premier conference venue nationally and internationally Evidence to support promotional campaigns and sales ACHIEVED: Advertising undertaken to promote Museum Venues on radio, in wedding specific publications, in meeting publications and through direct sales The Venues staff also liaise directly with existing clients. The Venues Manager and Commercial Director have been targeting corporates looking for a unique venue to promote their products and services or to host their clients, especially for the Planetarium and Immersive Theatre gallery. We will have the highest standards of financial accountability Ensure all expenditure is appropriately authorised Highest levels of financial accountability evidenced ACHIEVED: Financial systems, policies and guidelines in place; staff to manage financial accounts in place Two chartered accountant are responsible for the in-house financial management of the Museum’s accounts, supported by Deloitte. The following guidelines and policies are followed by staff: • Credit Card Administration Operational Guidelines • Expense Claims Operational Guidelines • Approval for Expenditure Form • Spending Money Wisely • New Creditor Form • Petty Cash Reconciliation Operational Guidelines • Petty Cash Administration Operational Guidelines
Page 1 and 2: OTAGO MUSEUM ANNUAL REPORT 2014-201
Page 3 and 4: CHAIRPERSON’S FOREWORD OTAGO MUSE
Page 5 and 6: MĀORI ADVISORY COMMITTEE The Māor
Page 7 and 8: OTAGO MUSEUM STAFF AS OF 30 JUNE 20
Page 9 and 10: Melanie Pearson Elsie Percival, BSc
Page 11 and 12: SPIDER WASP DIGITISATION Natural Sc
Page 13 and 14: PUBLICATIONS General Otago Museum (
Page 15 and 16: GOAL TWO: ENGAGING OUR COMMUNITY PR
Page 17 and 18: ICE LAB: NEW SCIENCE AND ARCHITECTU
Page 19 and 20: PROGRAMMES DASHBOARD 2,877 1,690 1,
Page 21 and 22: GOAL THREE: BUSINESS SUSTAINABILITY
Page 23 and 24: GOAL FOUR: AN OUTWARD-LOOKING AND I
Page 25 and 26: GIVING BACK 2014-2015 Amadeo Enriqu
Page 27 and 28: A WORLD-CLASS COLLECTION The Otago
Page 29 and 30: OUT COMES INDICATORS PERFORMANCE ME
Page 31 and 32: A WORLD-CLASS COLLECTION OUTCOMES I
Page 37 and 38: OUTCOMES INDICATORS PERFORMANCE MEA
Page 39 and 40: ENGAGING OUR COMMUNITY 39 OUTCOMES
Page 49: BUSINESS SUSTAINABILITY 49 OUTCOMES
Page 55 and 56: OUTWARD-LOOKING AND INCLUSIVE CULTU
Page 57 and 58: Appendix B OTAGO MUSEUM TRUST BOARD
Page 59 and 60: ──────── ───
Page 61 and 62: OTAGO MUSEUM TRUST BOARD STATEMENT
Page 63 and 64: OTAGO MUSEUM TRUST BOARD STATEMENT
Page 65 and 66: OTAGO MUSEUM TRUST BOARD NOTES TO T
Page 91 and 92: OTAGO MUSEUM TRUST BOARD SUPPLEMENT

OTAGO MUSEUM

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