OTAGO MUSEUM
OtagoMuseum-1415-Annual-Report
OtagoMuseum-1415-Annual-Report
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BUSINESS SUSTAINABILITY<br />
49<br />
OUTCOMES INDICATORS PERFORMANCE MEASURES ACHIEVED OR NOT ACHIEVED PERFORMANCE STATUS<br />
We will<br />
develop new<br />
and existing<br />
income<br />
streams.<br />
Seek out new<br />
business<br />
opportunities<br />
through commercial<br />
enterprises in our<br />
Shop, Café, tours,<br />
conferences and<br />
meetings<br />
Detail new and existing revenue streams<br />
explored and developed<br />
ACHIEVED:<br />
Museum Shop redesigned and<br />
new products added; Museum<br />
Café redesigned and new<br />
menu implemented; Museum<br />
Venues identified weddings<br />
and specials events as areas to<br />
develop revenue streams<br />
The Museum aimed to develop and introduce new products generate income – this included a range of<br />
new educational toys in the Shop, and sourcing more New Zealand product<br />
Review and improve<br />
the range of<br />
commercial<br />
activities we offer to<br />
visitors<br />
Commentary commercial activities offered<br />
ACHIEVED:<br />
Planetarium products<br />
underway; cruise ship offerings<br />
updated<br />
New products in development include the following:<br />
• The planetarium will generate new revenue by offering a new entertainment and<br />
educational experience for students, locals and international visitors.<br />
• The Venues team has been looking at opportunities to sell special events, corporate<br />
presentations and product launches within the planetarium and immersive gallery.<br />
• The Museum’s cruise ship offering was reviewed and several new products have been<br />
added.<br />
Ensure that<br />
expenditure is<br />
allocated wisely<br />
Demonstrate cost effective strategies<br />
implemented<br />
ACHIEVED:<br />
Gallery lighting changed to<br />
LED; installation of eco-friendly<br />
lift giving power savings of over<br />
75% over its lifetime; Qualmark<br />
EnviroGold Award achieved<br />
Several cost-saving initiatives identified in the 2013–14 plan have been brought to successful<br />
conclusion in the 2014–15 year:<br />
• All gallery lights are being changed to LED.<br />
• Installation of a new eco-friendly lift commenced, which will finish in the 2015–16 year.<br />
On 12 August 2015 the main passenger lift was commissioned. There will be a 75%<br />
reduction in energy costs to run the elevator.<br />
The Museum received the Qualmark EnviroGold Award in November 2104. This endorsement states:<br />
“EnviroGold Award exceeds the highest levels of environmental and social responsibilities. Represents<br />
strong leadership and advocacy.”<br />
Some of the other energy saving initiatives undertaken to ensure that funds are responsibly spent<br />
include the following:<br />
• Outdated lighting has been replaced by energy-efficient and cost-effective LED lighting<br />
throughout the building at a cost of $10,000. Energy efficient lighting is purchased as<br />
required throughout the Museum and new light fittings are checked to make sure they are<br />
compatible.