True-Sport-Report
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Optimizing the Potential<br />
Benefits of <strong>True</strong> <strong>Sport</strong><br />
The <strong>Sport</strong> in America research found that,<br />
overall, sport is delivering on what most<br />
parents expect their child will learn,<br />
particularly the values deemed most<br />
important by the majority of parents—<br />
having fun and doing your best. Indeed,<br />
nearly all parents who hoped that sport<br />
would teach their children to have fun<br />
also say this expectation has been<br />
exceeded or met (Figure 1).<br />
However, the <strong>Sport</strong> in America data<br />
indicate that, despite their children’s<br />
relatively strong engagement in sport,<br />
adults perceive sport generally as having<br />
limited positive influence on youth today<br />
(Figure 2). Those adults who are personally<br />
engaged in sport-related activities or<br />
who work directly with children perceive<br />
sport as having relatively greater positive<br />
influence. Respondents were asked to rank<br />
the actual and potential influence of eight<br />
factors, including sport, on today’s youth.<br />
Although this survey ranks sport ahead of<br />
only music and social networking sites in<br />
terms of its potential positive influence,<br />
general population adults perceive sport<br />
Figure 1: Expectations of Values Your Child Will Learn<br />
from Playing <strong>Sport</strong> Have Been Exceeded or Met<br />
(Based on parents ages 18-64 of children in sport who rated a value in their top 5 in importance;<br />
base size varies for each value)<br />
Have fun<br />
38% 59%<br />
97%<br />
Be part of a team<br />
36% 52%<br />
88%<br />
Do your best<br />
38% 49%<br />
87%<br />
Be honest<br />
28% 59%<br />
87%<br />
Play fair<br />
29% 56%<br />
85%<br />
Have respect for others<br />
33% 51%<br />
84%<br />
Be competitive in a good way<br />
27% 56%<br />
83%<br />
Feel good/build self-esteem<br />
31% 51%<br />
82%<br />
Have the courage to try new things<br />
25% 54%<br />
79%<br />
Develop self-discipline<br />
28% 40%<br />
68%<br />
Learn about hard work<br />
Lose gracefully<br />
27% 36%<br />
27% 35%<br />
63%<br />
62%<br />
Exceeded<br />
Met<br />
Q 126: And of the five things you selected (as most important in sport), please indicate whether your expectations<br />
for your child learning those things have been exceeded, met, nearly met or not met. Base sizes for the following<br />
values fall below 50 and are therefore not shown in the chart: develop a sense of community (n=23), be patient<br />
(n=36), and win (n=11).<br />
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