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True-Sport-Report

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Optimizing the Potential<br />

Benefits of <strong>True</strong> <strong>Sport</strong><br />

The <strong>Sport</strong> in America research found that,<br />

overall, sport is delivering on what most<br />

parents expect their child will learn,<br />

particularly the values deemed most<br />

important by the majority of parents—<br />

having fun and doing your best. Indeed,<br />

nearly all parents who hoped that sport<br />

would teach their children to have fun<br />

also say this expectation has been<br />

exceeded or met (Figure 1).<br />

However, the <strong>Sport</strong> in America data<br />

indicate that, despite their children’s<br />

relatively strong engagement in sport,<br />

adults perceive sport generally as having<br />

limited positive influence on youth today<br />

(Figure 2). Those adults who are personally<br />

engaged in sport-related activities or<br />

who work directly with children perceive<br />

sport as having relatively greater positive<br />

influence. Respondents were asked to rank<br />

the actual and potential influence of eight<br />

factors, including sport, on today’s youth.<br />

Although this survey ranks sport ahead of<br />

only music and social networking sites in<br />

terms of its potential positive influence,<br />

general population adults perceive sport<br />

Figure 1: Expectations of Values Your Child Will Learn<br />

from Playing <strong>Sport</strong> Have Been Exceeded or Met<br />

(Based on parents ages 18-64 of children in sport who rated a value in their top 5 in importance;<br />

base size varies for each value)<br />

Have fun<br />

38% 59%<br />

97%<br />

Be part of a team<br />

36% 52%<br />

88%<br />

Do your best<br />

38% 49%<br />

87%<br />

Be honest<br />

28% 59%<br />

87%<br />

Play fair<br />

29% 56%<br />

85%<br />

Have respect for others<br />

33% 51%<br />

84%<br />

Be competitive in a good way<br />

27% 56%<br />

83%<br />

Feel good/build self-esteem<br />

31% 51%<br />

82%<br />

Have the courage to try new things<br />

25% 54%<br />

79%<br />

Develop self-discipline<br />

28% 40%<br />

68%<br />

Learn about hard work<br />

Lose gracefully<br />

27% 36%<br />

27% 35%<br />

63%<br />

62%<br />

Exceeded<br />

Met<br />

Q 126: And of the five things you selected (as most important in sport), please indicate whether your expectations<br />

for your child learning those things have been exceeded, met, nearly met or not met. Base sizes for the following<br />

values fall below 50 and are therefore not shown in the chart: develop a sense of community (n=23), be patient<br />

(n=36), and win (n=11).<br />

39

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