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www.sdl.com/custom-engines High Quality Machine Translation You Can Trust Make the most of your existing assets to improve margins and increase quality with the new customizable machine translation engines from SDL Language Cloud. Discover how you can use existing content to train your own machine translation engines to deliver bespoke, high quality output that requires minimal post-editing. Four reasons to use SDL Language Cloud: Bespoke Tailor engines to suit any client, project or business vertical Quality Powered by SDL XMT technology to deliver high quality baseline results Security Source material is always protected and it is never shared publically Cloud-based Quick and easy to get started with no hardware costs Learn more at sdl.com/custom-engines or translationzone.com/custom-engines Follow us on twitter @sdltrados, YouTube “SDL Trados” or LinkedIn “SDL Trados Group”. Copyright © 2016 SDL plc. All Rights Reserved. All company product or service names referenced herein are properties of their respective owners.
Post Editing #159 Volume 27 Issue 3 April/May 2016 Editor-in-Chief, Publisher: Donna Parrish Managing Editor: Katie Botkin Proofreaders: Bonnie Hagan, Bernie Nova News, Calendar: Kendra Gray Production: Darlene Dibble, Doug Jones Cover Photo: Doug Jones Technical Analyst: Curtis Booker Assistants: Shannon Abromeit, Chelsea Nova Circulation: Terri Jadick Special Projects: Bernie Nova Advertising Director: Kevin Watson Marketing Director: Marjolein Groot Nibbelink Finance: Leah Thoreson Editorial Board Games: Miguel Á. Bernal-Merino Standards: David Filip Business: Aki Ito Marketing: Nataly Kelly User experience: Ultan Ó Broin Technology: Jost Zetzsche Advertising advertising@multilingual.com http://multilingual.com/magazine-ads +1 208-263-8178 Subscriptions, back issues, customer service subscriptions@multilingual.com http://multilingual.com/subscription-information Submissions, letters editor@multilingual.com Editorial guidelines are available at http://multilingual.com/editorial-submissions Reprints reprints@multilingual.com MultiLingual Computing, Inc. 319 North First Avenue, Suite 2 Sandpoint, Idaho 83864-1495 USA info@multilingual.com http://multilingual.com © MultiLingual Computing, Inc., Apr-May 2016. All rights reserved. Reproduction without permission is prohibited. For reprints and eprints, please email reprints@multilingual.com or call +1 208-263-8178. MultiLingual (ISSN 1523-0309) is published monthly except Apr-May, Jul-Aug, Oct-Nov for US $58, international $85 per year by MultiLingual Computing, Inc., 319 North First Avenue, Suite 2, Sandpoint, ID 83864-1495. Periodicals postage paid at Sandpoint, ID and additional mailing offices. POSTMASTER: Send address changes to MultiLingual, 319 North First Avenue, Suite 2, Sandpoint, ID 83864-1495. In June of last year at LocWorld28 Berlin, I sat in on a presentation given by Karen Loughrey that I particularly enjoyed. The session dealt with structuring localization at a tech startup, and Loughrey described her experience building a new localization program for her company, Optimizely. Optimizely had created a tool used for A/B testing, looking at two versions of a webpage and measuring the effect each version has on its visitors. Loughrey talked about how this kind of testing took the guesswork out of marketing choices, including localization choices. Otherwise, as she pointed out, you are guided by the highest-paid person’s decision, which may be right or may be wrong. Overseeing the localization of a company that has barely even heard of the term is fraught with challenges. Particularly if you’ve never worked in localization yourself. Recently, in Sandpoint, Idaho, where I live, I was chatting with a local guy who had been put in charge of localization for our town’s most prominent startup, and he assured me that they did in fact have some employees who spoke Chinese, which they were translating some of their content into. I ended up writing him several emails with questions to consider and hinting that his company might want to hire a localization consultant (or read our magazine) before getting too far into anything. He thanked me, said he’d talk to his boss, and as far as I know, that’s where it ended. The risk of writing about how to localize for startups in a localization magazine is that the startups may not even know where to find the information. So we’ll be offering an article from this issue online for free, as a public service, and publicizing the issue in other ways as well. This NewPage paper has been chain-of-custody certified by three independent third-party certification systems. MultiLingual is printed on 30% post-consumer recycled paper.
Page 1: APRIL/MAY 2016 The catch-22 of star
Page 5 and 6: Contents 31 Up Front 3 Post Editing
Page 7 and 8: News Business Translation Reports N
Page 9 and 10: News communication plans for langua
Page 11 and 12: News supporting services that drive
Page 13 and 14: Calendar TAUS Roundtable May 12, 20
Page 15 and 16: Review and look up the term equival
Page 17 and 18: Review in the near future. As we wi
Page 19 and 20: Review to automatically extract ter
Page 21 and 22: Localization Business School Column
Page 23 and 24: Column irrelevant by creating a lea
Page 25 and 26: Column later on if you have the opt
Page 27 and 28: Column open source has fostered fur
Page 29 and 30: Column Welocalize aptly changed the
Page 31 and 32: Focus Preparing your team to locali
Page 33 and 34: Focus The most popular languages fo
Page 35 and 36: Focus to localization. For some sta
Page 37 and 38: Focus The language of unicorns Jaco
Page 39 and 40: Startup Localization Showcase Local
Page 41 and 42: White Paper a translation ecosystem
Page 43 and 44: Focus Global eCommerce data for 201
Page 45 and 46: Focus marketing tools such as MailC
Page 47 and 48: Focus growth is of paramount import
Page 49 and 50: Focus convert raw data into meaning
Page 51 and 52: Focus A selection from the top 50 s
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Focus languages, and when they do,
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Focus innovative approaches to loca
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Technology We did not create these
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Tools and Services Showcase Medical
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Technology Data exported via propri
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uyer’s guide use of Across can in
Page 65 and 66:
uyer’s guide companies such as Ab
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uyer’s guide Translation Services
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uyer’s guide TripleInk Multilingu
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The world’s #1 Localization Confe
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