Localization

Column
Unbabel Cloudwords Smartling Welocalize
Eliminate
Project Management
Translation of vendorspecific
tasks
Backend integration with
CMS
Uncertainty for buyers,
LSP as a black box
Reduce
Word rates and turnaround
time
File handling, email and
reporting tasks
Total cost of ownership,
time to publishing
Supply chain shortage
Raise
Translation of dynamic
content
Use of existing vendor
technology infrastructure
Full-context, real time
translation and review
Team talent, localization
technology, collaboration
Create
Self-serve platform
Buyer solutions for localization
automation
Global content delivery
Real-time data to inform
and measure success
Table 1: This illustrative summary shows that the best startup entrepreneurs in localization have a plan to eliminate, reduce,
raise and create.
To quote W. Chan Kim and
Renée Mauborgne from Blue Ocean
Strategy: “The only way to beat the
competition is to stop trying to beat
the competition. In red oceans, the
industry boundaries are defined and
accepted, and the competitive rules of
the game are known. In blue oceans,
competition is irrelevant because
the rules of the game are waiting to
be set. The creators of blue oceans,
surprisingly, didn’t use the competition
as their benchmark. Instead of
focusing on beating the competition,
they focus on making the competition
Is Content Volume
Holding you back?
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22 April/May 2016