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THE CAMP TRACE IN CORPORATE AMERICA 137<br />

segment of the show that was not overpowered <strong>by</strong> the stage technology. The<br />

power of the attraction was the boy’s young age. The audience was in awe; the<br />

boy, some remarked, was only thirteen. Liberace was not only focusing on the<br />

youth of our country, but setting himself in the role of mentor.<br />

When Liberace returned, he was in another cape, which was “not the loudest,<br />

but the most expensive.” The audience was told it was a black diamond mink<br />

lined with Austrian rhinestones and weighed one hundred thirty-six pounds. He<br />

spun around, spread his cape (the inside was a field of rhinestones)—it was<br />

removed—and he told about his real diamond buttons that together spelled out<br />

his name. He confessed to the audience, “You know, you bought me these<br />

things. And since you bought them for me, I know you want to see me in them.”<br />

Liberace then asserted that he had been blessed with trademarks: his<br />

costumes, piano, candelabra, and rings. He knew the audience wanted to see his<br />

rings so he came up with an idea for showing them off. The movie screen came<br />

down, and on it were filmed gigantic close-ups of Liberace’s two hands sporting<br />

all his rings. As he explained the source of each ring, the camera zoomed in even<br />

closer and filled the screen with each ring individually. The first was a diamond<br />

candelabrum ring. The audience “oohed.” The second was in the form of a<br />

victriola with a gold record that actually spun around, given to him <strong>by</strong> his record<br />

company to commemorate his gold records. The third was a collection of<br />

diamonds given to him individually <strong>by</strong> “non-English-speaking countries.” He<br />

put them together in one mounting since he did not have enough fingers to wear<br />

them separately. He called them his “European left-overs.” His royal amethyst<br />

was given to him on the occasion of his command performance for the Queen in<br />

London. There was a subtle revaluing process going on here that was consistent<br />

with the ethos of the entire show. Style superseded content. Thus, the royal<br />

English-speaking amethyst was equivalent to the entire group of non-Englishspeaking<br />

diamonds. Baron Hilton of the Hilton Hotels presented him with a<br />

piano ring in Las Vegas, and finally his big opal came from Australia. He also<br />

showed off a bracelet and a diamond watch in the shape of a piano.<br />

Finally, he asked the audience to make requests. He repeated what he heard<br />

and said, “okay.” He repeated “Chopsticks.” The audience laughed. He said, “Oh,<br />

I play all that crap.” In rolled a rhinestone piano. He played another medley<br />

including “Stardust” and a boogie woogie, but, when he broke into “Let Me Call<br />

You Sweetheart,” the entire audience spontaneously began to sing. The acoustics<br />

in the theatre created a warm, sonorous sound so that I too was finally drawn into<br />

the spectacle. I found myself singing and feeling misty-eyed. My brother just<br />

wanted to listen, cupping his hands around the back of his ears. He was amazed<br />

that the audience knew all the words <strong>by</strong> heart. And then Liberace played “You<br />

Made Me Love You,” and the audience, including myself, continued to sing. At<br />

that moment the spectacle worked even on me, even as I was analyzing and<br />

taking notes. It engendered communitas and broke down the bicameral roles of<br />

performer and spectator, making the spectators part of the spectacle.

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