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The Digitisation of F<strong>in</strong>ancial Services 169<br />

Figure 13: M-PESA adoption by gender, 2009<br />

1<br />

0.9<br />

0.8<br />

Probability of us<strong>in</strong>g M-PESA<br />

0.7<br />

0.6<br />

0.5<br />

0.4<br />

0.3<br />

0.2<br />

0.1<br />

Men<br />

Women<br />

0<br />

0 10 20 30 40 50 60 70 80 90 100<br />

Percentile rank<br />

Figure 14: Female-male difference-<strong>in</strong>-difference gender gap, 2009–2013<br />

Female-male difference <strong>in</strong> growth of us<strong>in</strong>g M-PESA<br />

0.06<br />

0.04<br />

0.02<br />

Probability of us<strong>in</strong>g M-PESA <strong>in</strong> 2009<br />

0<br />

0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 1<br />

-0.02<br />

-0.04<br />

-0.06<br />

-0.08<br />

-0.1<br />

-0.12<br />

For most of <strong>the</strong> distribution, women saw<br />

higher growth than men

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