INTRODUCTORY SPECIAL INTRODUCTORY ... - PHOTON Info

May we introduce ourselves?
The PHOTON US editorial team is part
of the internationally active PHOTON
Group with 150 employees worldwide.
Our publishing house was founded in
1996 with the aim of publishing Ger-
many’s first PV magazine – »PHOTON
– das Solarstrom-Magazin.« Over the
years, we have added additional pub-
lications, the first of which was PHO-
TON International in 1998, our English
edition for the international PV indus-
try, followed by Spanish and Italian
editions. Now, we have launched a
magazine for the US market – the first
issue of which, November, you’re hold-
ing in your hands. We will continue to
thwart any attempts by investors, other
companies, or lobby groups to exert in-
fluence on our editorial work. Our core
team of writers, Chris Warren, Melissa
Bosworth, Mike Matz, and Matthew
Hirsch, together with the editorial
teams from our other magazines, and
8
Graphic: PHOTON
Christopher Warren
Chris has worked as an associate editor
at Los Angeles Magazine, as well as a
freelancer for publications such as Na-
tional Geographic Traveler, Forbes and
The Los Angeles Times. And even when
not working as a journalist, he was busy
forging words, most notably as a wri-
ter at The White House during Presi-
dent Bill Clinton‘s first term in office.
Not surprisingly, his interest in solar is
focused on policies and politics around
the growth of solar in the US, as well
as the entrepreneurs who are working
to develop businesses here.
Melissa Bosworth
Melissa is kind of a senior at PHOTON
USA – she joined during the develop-
ment stage in May, a month before her
colleagues. She has worked in municipal
finance, as a freelancer and as editor-in-
chief of etc. Magazine in San Francisco.
What she likes most about her new job is
telling people about photovoltaics – rea-
ders, friends, family, cab drivers, grocery
store clerks or anyone else who will li-
sten. Melissa also likes finding out about
new innovations and meeting the peo-
ple who make them, as well as getting
to know installers and owners.
our in-house test laboratory, promise to
bring you the highest quality journal-
ism possible.
Rolf Schulten / photon-pictures.com (4)
Today, PHOTON Group operates branches and offices
in 10 locations worldwide. The PHOTON US editorial
team is based in San Francisco.
Michael Matz
Michael declares »laughing« as one
of his hobbies. But that doesn‘t mean
he isn‘t taking his work seriously. »I
see solar as a critical part of addres-
sing global climate change,« he says,
»the gravest global threat of our
time.« The professional experience
he brings to the PHOTON staff is »a
combination of green journalism, en-
vironmental policy advocacy, and sci-
ence writing« – three reasons why he
is a perfect fit to the team.
Matthew Hirsch
Before joining PHOTON in June, Matt
wrote for The Recorder, a daily news-
paper on the legal industry in Califor-
nia and worked as a staff writer at the
San Francisco Bay Guardian. He has
also been a contributor for Bloomberg
News, among several other publica-
tions. When asked about his area of
focus for PHOTON USA, Matt cites the
questionable business practices in the
photovoltaic industry. He also has an in-
terest in the guerilla solar movement.
But that‘s nothing to worry about; Matt
is absolutely good-natured.
November 2009