May we introduce ourselves? The <strong>PHOTON</strong> US editorial team is part of the internationally active <strong>PHOTON</strong> Group with 150 employees worldwide. Our publishing house was founded in 1996 with the aim of publishing Ger- many’s first PV magazine – »<strong>PHOTON</strong> – das Solarstrom-Magazin.« Over the years, we have added additional pub- lications, the first of which was PHO- TON International in 1998, our English edition for the international PV indus- try, followed by Spanish and Italian editions. Now, we have launched a magazine for the US market – the first issue of which, November, you’re hold- ing in your hands. We will continue to thwart any attempts by investors, other companies, or lobby groups to exert in- fluence on our editorial work. Our core team of writers, Chris Warren, Melissa Bosworth, Mike Matz, and Matthew Hirsch, together with the editorial teams from our other magazines, and 8 Graphic: <strong>PHOTON</strong> Christopher Warren Chris has worked as an associate editor at Los Angeles Magazine, as well as a freelancer for publications such as Na- tional Geographic Traveler, Forbes and The Los Angeles Times. And even when not working as a journalist, he was busy forging words, most notably as a wri- ter at The White House during Presi- dent Bill Clinton‘s first term in office. Not surprisingly, his interest in solar is focused on policies and politics around the growth of solar in the US, as well as the entrepreneurs who are working to develop businesses here. Melissa Bosworth Melissa is kind of a senior at <strong>PHOTON</strong> USA – she joined during the develop- ment stage in May, a month before her colleagues. She has worked in municipal finance, as a freelancer and as editor-in- chief of etc. Magazine in San Francisco. What she likes most about her new job is telling people about photovoltaics – rea- ders, friends, family, cab drivers, grocery store clerks or anyone else who will li- sten. Melissa also likes finding out about new innovations and meeting the peo- ple who make them, as well as getting to know installers and owners. our in-house test laboratory, promise to bring you the highest quality journal- ism possible. Rolf Schulten / photon-pictures.com (4) Today, <strong>PHOTON</strong> Group operates branches and offices in 10 locations worldwide. The <strong>PHOTON</strong> US editorial team is based in San Francisco. Michael Matz Michael declares »laughing« as one of his hobbies. But that doesn‘t mean he isn‘t taking his work seriously. »I see solar as a critical part of addres- sing global climate change,« he says, »the gravest global threat of our time.« The professional experience he brings to the <strong>PHOTON</strong> staff is »a combination of green journalism, en- vironmental policy advocacy, and sci- ence writing« – three reasons why he is a perfect fit to the team. Matthew Hirsch Before joining <strong>PHOTON</strong> in June, Matt wrote for The Recorder, a daily news- paper on the legal industry in Califor- nia and worked as a staff writer at the San Francisco Bay Guardian. He has also been a contributor for Bloomberg News, among several other publica- tions. When asked about his area of focus for <strong>PHOTON</strong> USA, Matt cites the questionable business practices in the photovoltaic industry. He also has an in- terest in the guerilla solar movement. But that‘s nothing to worry about; Matt is absolutely good-natured. November 2009
November 2009 9
- Page 1: A LONG, STRANGE TRIP SOUTHERN EXPOS
- Page 4 and 5: 4 Under the Sun National Renewable
- Page 6 and 7: 6 Photo of the month The garden of
- Page 10 and 11: 10 Readers‘ letters PHOTON, welco
- Page 12 and 13: 12 Readers‘ letters So why are so
- Page 14 and 15: 14 Under the Sun History A long, No
- Page 16 and 17: 16 Under the Sun The headquarters o
- Page 18 and 19: Under the Sun selling book, »A Gui
- Page 20 and 21: Under the Sun Academy of Sciences,
- Page 22 and 23: Under the Sun made to uniquely fit
- Page 24 and 25: Under the Sun to figure out how to
- Page 26 and 27: Under the Sun heaters and books to
- Page 28 and 29: 28 The 13 Solar Colonies PHOTON inv
- Page 30 and 31: Politics to federal income tax. Als
- Page 32 and 33: State 32 Politics invest. If histor
- Page 34 and 35: 34 Politics San Francisco From mega
- Page 36 and 37: 36 Politics (see table below). Acco
- Page 38 and 39: Politics cent of permits are over-t
- Page 40 and 41: 40 Politics Stimulus package Feel t
- Page 42 and 43: 42 Politics guide companies interes
- Page 44 and 45: Politics »There was a lot of hoopl
- Page 46 and 47: Solyndra, Inc. (2) 46 Business Seri
- Page 48 and 49: 48 Business DOE in the spotlight So
- Page 50 and 51: 50 Business US Boom, bust, or neith
- Page 52 and 53: Business guarantee program, and the
- Page 54 and 55: 54 Business Buying programs Solar b
- Page 56 and 57: Business run three campaigns a year
- Page 58 and 59:
Business in additional savings for
- Page 60 and 61:
60 Science & Technology AlsoEnergy
- Page 62 and 63:
System Photonics S.p.A. 62 Science
- Page 64 and 65:
Science & Technology In October, Ya
- Page 66 and 67:
Science & Technology Japan’s Shar
- Page 68 and 69:
Little product, big comeback An old
- Page 70 and 71:
Science & Technology Microinverters
- Page 72 and 73:
Science & Technology Filling a nich
- Page 74 and 75:
Anne Kreutzmann / photon-pictures.c
- Page 76 and 77:
76 Science & Technology Exeltech’
- Page 78 and 79:
Architecture Belgium Returning to e
- Page 80 and 81:
80 Architecture November 2009
- Page 82 and 83:
82 Architecture November 2009
- Page 84 and 85:
84 In Practice Proposals The perfec
- Page 86 and 87:
86 In Practice Is your proposal com
- Page 88 and 89:
88 In Practice that are predictable
- Page 90 and 91:
90 In Practice System: accomplished
- Page 92 and 93:
In Practice bluntly: »We have this
- Page 94 and 95:
Elkus’ golden trout pond is the l
- Page 96 and 97:
Test Laboratory A couple of years a
- Page 99 and 100:
Events From system inspection to in
- Page 101 and 102:
November 19-20, 2009 Alternative En
- Page 103 and 104:
Who should exhibit? • Manufacture
- Page 105 and 106:
Education & Training Producer-indep
- Page 107 and 108:
Internships New internships in the
- Page 109 and 110:
Ask the Editors Whether it’s abou
- Page 111 and 112:
Industry Registry Here is informati
- Page 114:
Preview The issue 12-2009 appears a