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Post- Digital Print - Monoskop

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one of the most important magazines for experimental poetry, published<br />

in the U.S. in the 1970s, are now available online in the form<br />

of scanned images and PDF files (neither of which are searchable as<br />

text). 278<br />

A different approach was chosen for Photostatic Retrograde, a magazine<br />

published from 1983 to 1998 which focused on photocopying<br />

(xerography) as the source of a particular visual language. Every single<br />

issue, starting with the ones most recently published, was converted<br />

to a (searchable) PDF file and made available online for free. 279 When<br />

the original lay-out (whether in the form of digital files or analogue<br />

materials) was no longer available, it was reconstructed from scratch.<br />

In this case, the act of archiving and preservation required a complete<br />

re-creation of the original printing plates (this time in a virtual, digital<br />

form) – resulting in a copy which was, paradoxically, ‘better’ than (or<br />

at least technically superior to) the original.<br />

Traditional archiving can be defined as the preservation for historical<br />

memory of original materials, in a condition that is as historically<br />

accurate as possible. And so Jeff Rothenberg, digital data preservation<br />

expert for Rand Corporation, may well be right when he predicts that<br />

books in the future will no longer be considered as we know them today,<br />

but rather as ‘art objects’. 280 Small publishers tend to regard the<br />

Web as a sort of global bookshop where they (often desperately) hope<br />

to attract customers. But these publishers’ greatest asset is often their<br />

own history: their best and most successful books. Arguably their time<br />

and efforts would be better spent, not on producing unfocused blogs<br />

or unused internet forums, but on making their past treasures available<br />

and searchable online (or, at very least, a comprehensive reference<br />

to these old and out-of-print treasures: bibliographic references,<br />

127<br />

Left<br />

Cover of<br />

Radical Software,<br />

Volume I,<br />

Number 5,<br />

Spring 1972<br />

Right<br />

Cover of<br />

Photostatic<br />

Retrograde,<br />

issue #1,<br />

August 1983

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