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Post- Digital Print - Monoskop

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Using FLOSS software for publishing ensures that tools can be collectively<br />

developed and shared, and are guaranteed to remain open and<br />

unrestricted by patents. The Open Source Publishing consortium (initiated<br />

by a few members of the Brussels-based collective Constant) 139 is<br />

a major effort in this direction, supporting an organic and systematic<br />

use of FLOSS software for publishing. POD is of course the most obvious<br />

and natural medium for FLOSS-based publishing. Having open<br />

tools which are collectively developed and shared, implicitly guarantees<br />

fair access to the means of publishing, thus promoting freedom of<br />

expression.<br />

Clearly, POD has the potential to make available in print enormous<br />

quantities of otherwise unpublished or forgotten information. POD<br />

seems destined to occupy a position very much similar to that of photocopying<br />

in the 1980s and 1990s: a chance to print and distribute<br />

content cheaply, in a format which is physically stable, easy to use, and<br />

pleasant to the senses. Which is still very much what paper is all about.<br />

3.6 independent magazine strategies,<br />

teaming up for success.<br />

Besides newspapers, the most ‘endangered’ printed products are<br />

surely the magazines. They suffer from a general lack of visibility as<br />

well as a lack of sales outlets willing to stock them because of the small<br />

profit margins involved. Independent magazines continue to cater to<br />

various medium-to-large-sized niche markets, but paradoxically they<br />

have become less visible and harder to find, largely as a result of the<br />

increased quantity of printed products all competing for our attention.<br />

This has given rise to various collective promotional or business strategies,<br />

some carefully planned, others more spontaneous.<br />

The biennial ‘Colophon’ magazine symposium 140 in Luxembourg<br />

(one of the largest events of its kind) brings together nearly 700 independent<br />

publishers to discuss current matters and to introduce potential<br />

advertisers to relevant magazines. The symposium, a sort of collective<br />

awareness rite for a very fragmented cultural sector, combines<br />

workshops, exhibitions focusing on a number of representative magazines,<br />

and the publication of a catalogue surveying almost 2,000 titles.<br />

Bringing magazines together can be a powerful promotional gesture.<br />

The Magazine Library in Tokyo 141 is a sort of temporary exhibition<br />

of magazines from around the world, organised for a few days<br />

in a specific venue such as a club or museum. The magazines manage<br />

to draw a large audience by capitalising on their massive collective<br />

presence. Visitors can browse the various publications and possibly<br />

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