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Post- Digital Print - Monoskop

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– A well-organised online platform for quickly, efficiently and<br />

officially selling commercial products (iBookstore/Newsstand),<br />

thereby immediately securing the cooperation of all major<br />

content providers.<br />

– Locally-run software to handle products purchased online<br />

(the same iBooks/iBookstore/Newsstand) as well as digital<br />

materials already owned by the user.<br />

– Compliance with existing file standards (PDF when layout is<br />

important, EPUB for reflowable text) so that content can be<br />

easily accessed, shared and digitised/converted/produced.<br />

– Making digitised materials ‘transmittable’: the multimedia files<br />

are small enough to be transmitted on the Internet within a<br />

reasonable amount of time (in the case of print, this has already<br />

been the case for several years).<br />

– On the more recent models, the device’s screen resolution is<br />

nearly indistinguishable from that of printed paper, thus<br />

eliminating for the first time another crucial difference<br />

between pixel and print.<br />

Using a tablet computer as a medium for reading digital print products<br />

is much more than a mere cosmetic enhancement; it is what potentially<br />

makes the iPad the next Sony Walkman. Yet the tablet’s basic<br />

premise is in itself nothing new (a computer roughly the size of a sheet<br />

of paper, consisting of only a screen and some kind of interface – before<br />

the touchscreen, there was the stylus). Apple itself commissioned<br />

a tablet prototype in 1989 from a company called Smart Design; the<br />

concept and the design of this prototype is a good example of the computer<br />

aesthetics of the period. The device used a solid-state memory<br />

card for long-term storage; as Tom Dair (co-founder and president of<br />

Smart Design) recalled recently, “we thought that someday, catalogs<br />

and magazines would arrive in the (snail) mail in the memory card format<br />

for viewing on such a device.” 171<br />

A few years later, in 1992, the Knight Ridder newspaper chain<br />

founded the Information Design Lab in Boulder, Colorado, in order<br />

to explore the future of news. The journalist and newspaper designer<br />

Roger Fidler, who was leading the research lab, believed that the traditional<br />

horizontal computer screen was unsuitable for reading newspapers;<br />

and so the ‘tablet newspaper’ (tablet prototypes were currently<br />

90

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