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Post- Digital Print - Monoskop

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These have always been two more or less separate worlds: on one<br />

hand, web content developers all eager to design their own unique new<br />

interface (with catastrophic consequences for usability); on the other<br />

hand, graphic designers whose suspicions in dealing with the Web and<br />

its inherent graphic instability can best be understood in the context of<br />

false claims by the software industry that its products could actually be<br />

used to automate print-to-web publishing. Or, to quote a popular joke<br />

among graphic designers: “the net was not developed by publishing<br />

houses”.<br />

Then in the late 2000s, in a remarkable turn of events, the rows of<br />

icons and the clumsy animated mechanisms meant to (re)animate the<br />

on-screen simulation of paper started to disappear, and the classic<br />

paperback interface was resurrected in all its powerful historical simplicity.<br />

The most striking example is Wikipedia, where each entry can<br />

be formatted into a standard encyclopedia design, generating a single<br />

printable PDF file. 182 There’s even an advanced option which makes it<br />

possible to assemble, preview and print Wikipedia content in a classic<br />

‘perfect bound’ book style, including automatically generated indexes,<br />

tables of contents, etc. The resulting book can be purchased through<br />

PediaPress. 183<br />

This kind of simple, classic appearance can in fact be applied to almost<br />

any web page by using an experimental (and free) browser ‘bookmarklet’<br />

called Readability, developed by Arc90. 184 This tool not only<br />

discards all advertisements and CSS (web page formatting) trimmings,<br />

but effectively strips a web page of all content except its main text,<br />

and “re-formats its layout, size, and margins, creating a newspaper or<br />

novel-like page for easier text digestion.” A somewhat similar software<br />

application, Readefine by Anirudh Sasikumar, 185 follows a more sophisticated<br />

approach, applying a rigorous multi-column newspaper grid<br />

layout (while preserving hyperlink functionality) to web pages, RSS<br />

feeds, plain text and HTML files. Interestingly, this also happens to be<br />

the general look-and-feel of most of the content recently produced for<br />

e-book readers.<br />

Taking the effort to combine<br />

print and digital characteristics to<br />

its ultimate material conclusion,<br />

Traumgedanken (‘Thoughts on<br />

Dreams’), an experimental design<br />

book by Maria Fischer, 186 is a “collection<br />

of literary, philosophical,<br />

psychological and scientifical (sic)<br />

Traumgedanken, book by Maria Fischer, 2010<br />

texts which provide an insight into<br />

94

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