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Post- Digital Print - Monoskop

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andom. The types released by FontFont feature three levels of randomness,<br />

allowing the nodes to move within a small, medium, and<br />

large radius, in order to generate unpredictable printed results in the<br />

context of a heavily computed, digitally-supported production.<br />

3.8 print and digital are getting married,<br />

and that’s exactly where the real problems start.<br />

The business model of traditional periodical print is still based on selling<br />

copies as well as advertisements. The free distribution model, on<br />

the other hand, though entirely dependent on advertisers, also brings<br />

greater flexibility to try out innovative distribution models – including<br />

experiments such as combining a free newspaper with a morning<br />

coffee, or handing out a free fashion magazine at a fashion store.<br />

Nevertheless, the independent press, in its many incarnations, is<br />

nowhere near dead. Various digital technologies are being widely deployed<br />

in order to support production, sales and visibility.<br />

During the past few decades, print and digital have progressed from<br />

flirting, to dating, to being engaged. And now they’re finally getting<br />

married – which is exactly where the real problems start.<br />

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