MAINSTREAM GREEN at your book club meeting bearing weed instead of a bottle of wine, many regular users acknowledge that they still feel a stigma attached to the whole culture. “Everyone knows somebody who used cannabis and turned out to be a loser,” said Kwit. “Correlation is not causation.” Anne Marie Luthro is a professional shopper insights consultant, a recreational user and an advocate for the “normalization” of cannabis. “For most people, ‘pot’ is still a four-letterword, but ‘pill’ is not.” “Kathy” is an adult in her fifties who decided to give cannabis a shot once it became legal. “I told the budtender that the last time I smoked it was probably not too long after the first Star Wars movie came out, and I was not that into it.” She tried the strain he suggested, sat down in front of the TV with her dog and “had an absolute hoot.” Kathy is, in many ways, an apt example of these early days of legalized weed—she wants to hide her identity to prevent her adult son from knowing that she has smoked the plant. But as “Prohibition era” shame and secrecy wane, local entrepreneurs are creating new ways for the curious to re-enter the market. Josh Jardine Taylor is a “cannabis concierge” who sets up visiting bands with vaporizers and “swag bags” of local product that await them backstage. (Snoop It’s not hard to imagine the role of cannabis evolving to a point where foodie-like connoisseurs serve up rare strains at dinner parties and expound on the virtues of “sungrown” versus indoor crops. Dogg appreciated his green gift.) Taylor now focuses increasingly on “responsibly integrating cannabis into people’s lives.” His “Cannabis 101” events, which are held in homes and businesses, help novices navigate the often overwhelming new culture and terminology, and teach them to ingest without smoking by vaporizing, which allows for more measured intake. “For people who haven’t smoked since the ’60s or ’80s, this is radically different than taking a monster bong hit, getting extremely high and having the house reek like weed,” said Taylor. Many of his customers are what he calls “AARP age” people who are “just tickled that they can finally talk about it. Everyone has questions.” This year, Taylor is planning a series of events called “Puff, Puff, Pour,” in which various cannabis strains will be paired with local spirits or beers for maximum enjoyment. Farm-to-table dinners incorporating food pairings are also on the horizon, as well as “viper vacations.” (Picture a group of out-of-towners flying in, being chauffeured around the state to the finest wineries, learning all about “terroir” and other terminology from growers, even helping with a harvest at a venerable third-generation Southern Oregon farm. Now replace wine with cannabis.) “The way we are doing things here in Oregon is based much more on the craft beer and wine model than the large-scale, hydroponic, chemical-soaked brands you might find elsewhere,” said Taylor. Glossary Cannabis For those in the industry, this is the only way to refer to their product. Not weed, not pot, not even marijuana. You’re not a pothead, you’re a “cannabis user.” Flower The legal term for what used to be more casually called “buds,” flower is the part of the cannabis plant that is harvested and sold for recreational and medicinal purposes. Budtender The person behind the counter at the dispensary who provides advice about and access to the product. A good “budtender” should be extremely knowledgable and a great listener, as they play a diagnostic role in the process. (Always tip your budtender.) Pre-roll Joints are now called pre-rolls. They typically cost about $8 each. Sativa/Indica Technically, these are two kinds of cannabis grown in two different climates. Colloquially, these terms are commonly used as descriptors to distinguish the effect of a particular strain. “Sativa” indicates a more focusing and euphoric high, while “Indica” suggests a more calming and relaxing feeling. THC/CBD The most talked-about compounds in the cannabis plant, as new strains are created (and often hyped) for their levels of either tetrahydrocannabinol (THC) or Cannabidiol (CBD). While higher CBD product is generally considered more relaxing (and a huge breakthrough for medical patients), there is still much to be learned about the exact effect of these two compounds. Terpines The aromatic compounds that give cannabis strains distinctive flavors and smells. Vaping Using a vaporizer, a hand-held device that heats up the flower and extracts the cannabinoids without burning or creating smoke. Budtenders suggest this as the best delivery method for people who want to start slowly and control their intake. 98 <strong>1859</strong> OREGON’S MAGAZINE MARCH | APRIL <strong>2016</strong> MORE ONLINE For more, visit <strong>1859</strong>magazine.com/cannabis
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