QHA Review July 2017
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INSIGHTS<br />
DELIVERING THE STAND OUT MESSAGE<br />
<strong>QHA</strong> REVIEW | 34<br />
Marketing a hotel is no easy task. When done<br />
effectively however, the resulting increase in patronage<br />
is well worth the effort. With people bombarded<br />
with images and messages every day, only the best<br />
marketing tends to cut through. And that’s just what<br />
the Mon Komo Hotel discovered on winning Best<br />
Marketed Hotel (1-99 Employees) at the <strong>QHA</strong> 2016<br />
Awards for Excellence.<br />
Perched on the most eastern point of the Redcliffe<br />
Peninsula, Mon Komo Hotel is a destination in itself.<br />
The patrons enjoy exquisite views across Moreton Bay<br />
and the 87-serviced apartment accommodation venue<br />
above sets a picture of quality, luxury and style.<br />
The Mon Komo Hotel business is multi-faceted and<br />
has a number of key target markets which range from<br />
social drinkers, live music lovers, discerning diners,<br />
youthful nightclubbers, holiday makers and finally<br />
corporate guests.<br />
Mon Komo Hotel’s proprietor Bill Jenkings says that<br />
his marketing team love the challenge of continually<br />
finding new and innovative ways to promote to each<br />
of it’s target markets. “We have a dynamic and varied<br />
business and our marketing must be so too.”<br />
“Our vision for Mon Komo Hotel is to be regarded<br />
as one of the leading dining, entertainment and<br />
corporate functions destinations for South-East<br />
Queensland,” he says. “We are proud of where the<br />
business is at, however we are continually developing<br />
“OUR VISION FOR MON KOMO HOTEL IS TO BE<br />
REGARDED AS ONE OF THE LEADING DINING,<br />
ENTERTAINMENT AND CORPORATE FUNCTIONS<br />
DESTINATIONS FOR SOUTH-EAST QUEENSLAND”
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