QHA Review July 2017
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AGE SHOWCASE<br />
THE AUSTRALASIAN GAMING EXPO<br />
IS LESS THAN A MONTH AWAY<br />
<strong>QHA</strong> REVIEW | 58<br />
With the Australasian Gaming Expo less than a<br />
month away, SG Gaming is enjoying great success<br />
with Locked & Loaded the standalone version of the<br />
popular Lock It Link series and with a licensed game<br />
from Hasbro, MONOPOLY GRAND HOTEL©.<br />
First shown at the AHG show in Brisbane, Monopoly<br />
Grand Hotel has made a commanding entrance into<br />
the Queensland market . This iconic board game that<br />
has been part of popular culture for over 82 years has<br />
taken on a new lease of life as a four-level standalone<br />
progressive stylishly combining proven game dynamics<br />
and memorable elements of the original board game.<br />
Vice President of Sales & Marketing Russel Gartner<br />
explained that Monopoly Grand Hotel’s success could<br />
be attributed to a well-developed game strategy.<br />
“The key to the successful application of licensed<br />
brands is to start with a great game model and then<br />
complement it with a theme that will both highlight<br />
what is good about the game and enhances the<br />
playing experience. We recognise that the market<br />
has had varied experiences with licensed brands in<br />
recent years, however, Monopoly Grand Hotel is the<br />
testament that the right brands, when well-executed,<br />
can be a popular addition to the gaming floor and<br />
inspire innovation in game design.”<br />
To complement this new licensed brand game, both<br />
the recent additions to the Locked & Loaded & Lock It<br />
Link series, Piggy Bankin’ and Huff N Puff, have added<br />
some serious weight to SG’s game library. “These two<br />
product lines have been a terrific success in their own<br />
right over the past 18 months. Introducing players<br />
to top titles like Cats, Hats & More Bats and Eureka<br />
Reel Blast, both the link and standalone progressive<br />
versions continue to deliver strong performance in<br />
clubs and hotels as well as being a platform for<br />
SG’s game design teams to introduce innovative<br />
and entertaining new features.<br />
Further buoyed by their current run and in anticipation<br />
of releasing some sensational new products<br />
throughout the second half of this year, the SG<br />
Gaming team’s focus is now firmly on the Australasian<br />
Gaming Expo in August. “We’re certainly excited to be<br />
heading back to Darling Harbour this year at the new<br />
Sydney International Convention Centre and without<br />
giving anything away just yet, it’s going to be fantastic.”<br />
You can see SG Gaming at the Australasian Gaming<br />
Expo Stand 190 or for more information on products<br />
contact the Queensland Office on (07) 3458 9180.
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