Winter 2010

More documents

Recommendations

Info

left: McMenamins, where fun, history and beer play nicely. above: The Fulton Pub in Portland circa 1989—one of the early microbrew pubs. right: Brewers from Silver Moon Brewery Travis West and Evan Taylor sport medals from the American Beer Awards. The McMenamin brothers, together with a group of Portlandarea brewers including: Richard and Nancy Ponzi of Columbia River Brewing (now BridgePort Brewing); Art Larrance and Fred Bowman of Portland Brewing; Kurt and Rob Widmer, of Widmer Brothers Brewing, all decided to write a bill that would change the law in Oregon. “Our bill kept getting killed and killed and killed,” Mike Mc- Menamin recalls. “Finally it was attached to a bill to allow Coors to sell their beer in Oregon. We thought this was the death knell for us, but, to our amazement, the bill cruised through.” The law had the effect of manifest destiny across Oregon with innovation and collaboration at its heart. New brewpubs sprang up and the brewing craft was once again in high demand in Oregon. In the ensuing years, stouts sprouted in Newport, porters surfaced in Portland and, soon, pale ales took on prominence in Bend. Rob Widmer recalls the genesis for one of Oregon’s food groups, Widmer Hefeweisen, with this story: “We started with an Altbier, which is still a beer-geek’s favorite, but was a bit too much for most beer drinkers at the time. We needed something more approachable and wanted to do it in a German style, which was the niche we were carving out. We knew the Germans brewed a blond wheat beer, and we set out to make our own using our Altbier yeast.” The result was a cloudy unfiltered Widmer Hefeweizen that was puzzling to the average consumer. Fear of the unknown lay between that murkiness and the beer’s commercial success. “But one night, when the Hefeweizen was new at the Dublin Pub, the owner, Carl Simpson, said to me, ‘Watch this,’” Widmer recalls. Simpson then poured pints of the Hefeweizen and put them on a tray garnished with cut lemon slices. He handed the tray to a waitress, who paraded around the pub with the tray and its intriguing residents. “By 11 that night, everyone in the pub was drinking the Hefeweizen, and the word of how good it was b y t h e n u m b e r s Total economic impact from the beer industry on Oregon’s economy: $2.25 billion. Over the last five years, Oregon breweries created 2,300 jobs. Over the last five years, Oregon-brewed beer consumed in Oregon rose to 12% from 9.9%. Oregon is the second largest producer of craft beer in the U.S. About 12% of the total beer consumed in Oregon in 2008 was Oregon craft beer- the highest percentage of local craft beer consumption in the country. The national average for total craft beer consumption by volume is 4%. Oregon is the second largest hop-growing state in the country. There are currently 73 brewing companies, operating 96 brewing facilities in Oregon. There are 30 breweries operating in Portland, more than any other city in the world. The Portland metro area is the largest craft brewing market in the US. Source: Oregon Brewers Guild 38 1859 oregon's magazine winter <strong>2010</strong>
spread like wildfire through the pub and restaurant community the following morning,” Widmer summons triumphantly. "In the mid-`80s, Portland already had a rich pub culture..." former Oregonian columnist, Jonathan Nicholas, observes. "What Widmer and BridgePort and the rest brought to the scene was that most blessed of all benedictions: fresh ale, brewed right there right now. Overnight, Portland became the beer city in America. And now guys in San Diego sit poolside, idly twirl the parasols in their girlie lagers, and gaze out across the ocean wondering how much fun it might be to live, and drink beer, in Portland.” Such was the call of Californian, Gary Fish, who encountered the right environment in Bend in 1988 to execute his brewpub concept, Deschutes Public House. The small sleepy mountain town was just beginning to shake off a sluggish ‘80s economy. “People didn’t know what to make of us,” says Fish of the first patrons at the Bend brewpub. “The reason why this product took hold in Oregon is the independent spirit of Oregonians and creative, innovative brewers.” Legislation and a growing provincialism for locally crafted beers soon turned the microbrewer of Mirror Pond Pale Ale and Monkey Face Porter in obscure Bend, Oregon into a macro success, as the state’s largest brewer by barrel count. “I was lucky that we could hire John Harris from Mc- Menamins,” says Fish. “He was able to call them and ask questions, and that was a terrific benefit for us.” Breweries now number more than ninety in Oregon, with ten new brewpubs arriving in 2009 alone. Oregon Microbreweries Portland area 4th Street Brewing 5th Quadrant Ambacht Brewing Amnesia Brewing BridgePort Brewing Cascade Brewing & Raccoon Lodge Hair of The Dog Brewing Hopworks Urban Brewery Kona Brewery Laurelwood Public House & Brewery Lucky Labrador Brewing Mac’s Taproom & Pyramid Brewing McMenamins New Old Lompoc Brewery Old Market Brewery Rock Bottom Brewery Roots Organic Brewing The Broadway Brewery Ram Restaurant & Brewery Upright Brewing Vertigo Brewing Red Hook Ale Brewery/ Widmer Brothers Brewing Eastern Oregon Beer Valley Brewing Terminal Gravity Brewery Coast Astoria Brewing Fort George Brewing Pelican Pub and Brewery Rogue Ales Central Oregon 10 Barrel Brewing Bend Brewing Company Cascade Lakes Brewing Deschutes Brewery Silver Moon Brewing Three Creeks Brewing Mt. Hood/The Gorge Double Mountain Brewing Full Sail Brewing Mount Hood Brewing Willamette Valley Big Horn Brewing Block 15 Calapooia Brewing Eugene City Brewing Golden Valley Brewing Heater Allen Brewery Hop Valley Brewing Ninkasi Brewing Oakshire Brewing Oregon Trail Brewing Seven Brides Brewing Steelhead Brewing The One Horse Tavern Brewing Southern Oregon Caldera Brewing Southern Oregon Brewing Standing Stone Brewing Wild River Brewing & Pizza 1859 oregon's magazine winter <strong>2010</strong> 39
Page 1 and 2: Winter 2010 WINTER ADVENTURE ISSUE
Page 3 and 4: the life we love restaurants & shop
Page 5 and 6: Shimmering Stones Blue Swarovski $5
Page 7 and 8: Making our relationship one of your
Page 9 and 10: Editor’s Letter Kevin Max Editor,
Page 11 and 12: MtHoodViews.com Actual views from l
Page 13 and 14: Notebook Around the State Winter Ad
Page 15 and 16: Around the State Sound Off the deba
Page 17 and 18: Around the State Road Reconsidered
Page 19 and 20: Local Habit 23 artist in residence
Page 21 and 22: “... both artists and scientists
Page 23 and 24: Staggering LANDSCAPES Unrivaled TAS
Page 25 and 26: old world elegance. new world style
Page 27 and 28: What I'm Working On Local Habit an
Page 29: TO THE CASUAL BEER ENTHUSIAST— ar
Page 32 and 33: Historic Hops Growers: This photo (
Page 36 and 37: “... We congratulate Mr. Meissner
Page 38 and 39: The meissner Legacy Jack’s wife,
Page 40 and 41: after weeks of trekking, Meissner r
Page 43 and 44: Oregon Living 47 outdooregon 56 Des
Page 45 and 46: Outdooregon Oregon Living Explore a
Page 47 and 48: Free the heel and free the mind at
Page 49 and 50: Outdooregon Oregon Living backcount
Page 51 and 52: 0248_DNP_1859_825x495.indd 1 12/9/0
Page 53 and 54: Project: St. John and Chisholm Resi
Page 55 and 56: L A N D S C A P E F O R T H E WAY Y
Page 57 and 58: Quality is never expensive, it is p
Page 59: “It’s one of the last things wh
Page 62 and 63: Sat.is.fac.tion, noun 1. The fulfil
Page 64 and 65: Oregon Living Home grown Dungeness
Page 66 and 67: Central Oregon Getaway Guide 1.1-1.
Page 68 and 69: The Coast Getaway Guide 1.1-5.31 WH
Page 70 and 71: Eastern Oregon Getaway Guide 1.1 EL
Page 72 and 73: Portland metro Getaway Guide 1.1-1.
Page 74 and 75: Southern Oregon Getaway Guide 1.1-3
Page 76 and 77: Willamette Valley Getaway Guide 12.
Page 78 and 79: Oregon Living Oregon Quotient What

Winter 2010

Create successful ePaper yourself

Delete template?

Save as template?