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Climate Action 2009-2010

BUSINESS & FINANCE Eco

BUSINESS & FINANCE Eco Streets at a glance } Job creation } Green workforce development } Behavioural change } Carbon reduction } Cost savings for households } Knowledge transfer } Sustainable legacy } Community involvement OFFSETTING & REDUCTION 56 Stopping deforestation is crucial. the tropical rainforest belt regulates the world’s weather systems – so stopping deforestation is crucial. Cool Earth currently has projects in Peru, Brazil and Ecuador – with new sites in development. The project areas have been specifically chosen because they are of high strategic value for a number of reasons: 1. They are located at the frontier of destruction, where rainforest is immediately threatened by human activities like logging and cattle ranching. 2. Either their location or their conservation acts as a protective blockade for tens of thousands of acres of forest behind them, ensuring our sponsors are protecting far more than their own acres. 3. They are mature rainforests with uniquely high levels of biodiversity reflecting thousands of years of undisturbed growth, wildlife and species. Alternatives to carbon offsetting like the Community Carbon Fund and Cool Earth are becoming increasingly popular as catalysts for change. They also address areas that offsetting does not currently affect on a large scale – behavioural change and energy efficiency in local communities, and the protection of the rainforest. Planet Positive hopes that a fair global deal based on climate change science is agreed at Copenhagen. But politicians and governments can only create the correct frameworks to harness and inspire the people’s creativity and increase their knowledge – the rest is up to us in our own communities. Projects that aim to make a change by engaging people directly in climate change mitigation, whether it be through a donation for the protection of rainforest, or through volunteering to support your neighbours’ carbon footprint reduction, have a major part to play in inspiring and empowering people around the world to build a better future. FUNDING Eco Streets is drawing together funding from government agencies, corporations and charitable organisations, as well as from users of the Planet Positive mark, who can donate funds to the development of their local Eco Streets. If you would like to start Eco Streets in your area, or know an organisation that would be interested partnering to develop a local scheme, please get in touch. 2020 Vision Planet Positive’s 2020 Vision campaign works hand-in hand with Eco Streets initiative to provide an inspiring view of a more sustainable world in 2020. Planet Positive is collecting positive visions of a low-carbon world from well-known environmentalists, politicians, corporate leaders and celebrities on the Planet Positive website. Anyone around the world can upload their own vision in words, images, or film. Please go to www.planet-positive.org to contribute yours! Author Christina Wood has an MSc in environmental policy and regulation from the London School of Economics and experience in developing protocols in carbon management. She liaises with the network of Planet Positive accredited consultancies, is developing a national network of carbon auditors and works with a Technical Committee to maintain the Planet Positive Protocol at best practice. Organisation The Planet Positive Foundation is a not-for-profit organisation focused on inspiring action on climate change and supporting people to reduce their environmental impact. The Planet Positive mark symbolizes a commitment to ongoing reduction in carbon emissions, and can be applied to a business, event, person or product. Backed up by a best practice protocol in carbon management, the mark has been tried and tested by over 50 companies in the UK. Planet Positive is also a movement for a better way of living. Through a series of campaigns and programmes such as the Eco Streets and the 2020 Vision Campaign, Planet Positive will be reaching out to the individuals to support them in living more sustainably and adopting an optimistic, active approach to climate change. Enquiries Christina Wood Policy Development Planet Positive 70 Cowcross Street London EC1M 6EL United Kingdom Tel: +44 20 7250 1551 Fax: +44 20 7250 1552 Email: christina@planet-positive.org Website: www.planet-positive.org VISIT: WWW.CLIMATEACTIONPROGRAMME.ORG

© Office now/Flickr BUSINESS & FINANCE Climate change presents a tremendous opportunity for business to create value. Climate change: THE CASE FOR ENGAGEMENT GeorG Kell, ExEcutivE DirEctor, unitED nations Global compact It has long been argued that business has a role to play in addressing climate change. This article explains how a low-carbon economy can provide opportunity, growth, innovation and increased efficiency within companies. While business engagement is indeed essential for the development of a green economy, a shift in focus is required, from short-term profit maximisation to longterm sustainability. This article points out that such a shift now comes at far less a cost than the results of a continued lack of action. Arguably, most people today understand the urgency of climate change. But still, too few are prepared to act. As the world economy is only slowly beginning to recover from the most severe recession since the 1930s, the climate challenge is once again moving into the center of attention. With the critical UN Climate Change Conference (COP 15) in Copenhagen fast approaching, it is worthwhile to recall what is at stake: any advances made and to be made in global integration, wealth creation, poverty reduction and peace building critically depend on our ability to address climate change now. In other words, the future of the global market as we know it hangs in the balance. But amid the scenarios of climate doom, there lies hope. In fact, climate change presents a tremendous opportunity for business to create value. The critical question is whether the private sector can seize this opportunity to retool the global economy and lay the foundation for low-carbon growth that creates jobs, fosters innovation and advances economic efficiency. “ It is only with the private sector that we will be able to turn the tide on climate change “ BUSINESS RESOURCES Granted, business does not hold all the keys to a lowcarbon future. Governments will have to muster up the political will needed to create the proper regulatory and enabling environment. Only regulatory certainty can rev up the engine of green growth which drives innovation, spurs massive global investments and enhances efficiencies, allowing climate mitigation and adaptation approaches to reach full scale. TECHNOLOGY 57 VISIT: WWW.CLIMATEACTIONPROGRAMME.ORG