Rezora Marketing Guide
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Behavioral Retargeting<br />
The Specifics<br />
Surely you’ve heard of all the marketing tools that promise great<br />
returns. Maybe you’ve even seen some of your colleague’s ads<br />
show up as you browse the web.<br />
Now you’re wondering how you can take advantage of an up and<br />
coming concept called Retargeting. Behavioral retargeting (also<br />
known as behavioral remarketing) is a form of online targeted<br />
advertising by which online advertising is targeted to consumers<br />
based on their previous internet actions.<br />
Retargeting tags online users by including a pixel within the target<br />
webpage or email, which sets a cookie in the user’s browser. Once<br />
the cookie is set, the advertiser is able to show display ads to that<br />
particular user elsewhere on the internet via an ad exchange.<br />
Overall Impressions<br />
This means that every time someone searches for a specific item<br />
for purchase, a cookie is set and web ads reflect that initial search.<br />
This is a key practice that increases visibility and sales overall.<br />
When potential clients are repeatedly reminded of what they are<br />
looking for, they are more likely to put their money where their<br />
mouse is and make a purchase.<br />
“The internet has turned what used to<br />
be a controlled one way message into a<br />
real time dialogue with millions.”<br />
Danielle Sacks, award-winning journalist<br />
Book 2 of 3<br />
29<br />
www.rezora.com
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