Rezora Marketing Guide

Bringing it all Together
When partnering with independent sales teams, building this type
of strategy also involves encouraging and building trust between
your independent sales agents and marketing teams. When there
is trust, a company can bring all of its marketing aspects together
to benefit both agents’ efforts and overall brand promotion.
Creating a multi-tiered content hub that combines brand content,
contacts, and distribution methods, the work of brand promotion
and compliance becomes easier for everyone involved.
True Collaboration Marketing has the
capability to produce results that are
greater than anyone can accomplish alone.
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Central Marketing Hub
A central marketing hub is a great place to start, and if robust in
scope, it can match up the appropriate departments within an
organization in order for the harmonious marketing strategies
and campaigns to be executed. Approved content that is brand
compliant and consistent can be used to quickly and beautifully
to execute those campaigns.
A marketer’s worst nightmare is a brand’s misrepresentation in
the marketplace, eroding the brand’s reputation on a large scale.
This can take the form of a rogue customer service department’s
script or a sales agent’s social media post.
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