Rezora Marketing Guide
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Summary<br />
• Collaboration <strong>Marketing</strong> is a strategy for<br />
harmonizing marketing and sales teams to effect<br />
a greater increase in the bottom line.<br />
• Collaboration <strong>Marketing</strong> is the process of<br />
leveraging your brand across all suitable digital<br />
marketing channels in ways that don’t put a strain<br />
on marketing resources.<br />
• Collaboration <strong>Marketing</strong> utilizes a<br />
comprehensive, organization-wide content hub<br />
with a multi-tier structure that seamlessly allows<br />
for the production and distribution of fresh,<br />
relevant content across a spectrum of marketing<br />
channels.<br />
• Collaboration <strong>Marketing</strong> requires a top-tobottom<br />
consensus regarding the system, with<br />
executives, sales teams, and marketing people<br />
working together to create and maintain a<br />
content hub so that everyone can do their job<br />
within a framework that leads to less stress and<br />
higher productivity.<br />
Book 2 of 3<br />
8<br />
www.rezora.com
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