A 21ST CENTURY UNION FOR 21ST CENTURY CRAFTSPEOPLE Over the past fifteen years, and especially the last decade, the <strong>IATSE</strong> has continually modernized and strengthened its operations and its capacity to fully serve the needs of members in the digital age, extending beyond organizing, bargaining, training and safety to the areas of communications, internal operations, benefits and diversity. MODERNIZING COMMUNICATIONS The Official Bulletin — from its 1915 founding to the present day — has always been one of the labor movement’s most stellar, comprehensive and insightful publications, built on a foundation of rigorous journalism. But the <strong>IATSE</strong> is never one to rest on its laurels and so the magazine has been periodically upgraded throughout the years. For example, in 2004, General Secretary-Treasurer Wood (also editor of the Official Bulletin) launched a concentrated effort to increase tthe amount of color and focus more on the publication’s graphic design potential to make it more readable. The magazine also launched a new section, “On Location,” which focused on issues primarily of interest to members involved in motion picture production, complementing the long-running “On The Road” section on stagecraft issues. Ten years later, the Official Bulletin underwent another redesign. It clearly profiled each craft department, introduced a more consistent design and color scheme, and established a more magazine-style layout and appearance. Two new sections were introduced — “Activists Corner” and “Member Spotlight.” Finally, it included a revamped Local Union Directory split into a Canadian and United States section and listing Special Department local unions in the appropriate State or Province. Not coincidentally, the Official Bulletin won first place in the 2014 “General Excellence – Magazines” category of the prestigious International Labor Communications Association (ILCA) Labor Media Awards. The linchpin in <strong>IATSE</strong>’s modernization of its communications efforts was the 2011 establishment of the Communications Department by President Loeb. This was designed to better centralize the Alliance’s outreach to members, employers, the press, and the general public — and to maximize its use of every tool available, most notably the rapidly emerging field of social media. The next year, <strong>IATSE</strong> launched a completely revamped <strong>web</strong>site built on the theme, “We are the IA,” that focused on members, highlighting news and connecting the International’s online network so it works with all devices, including smartphones and tablets. The new <strong>web</strong>site targeted not only members, but an audience of prospective members, workers who want to organize, people curious about the IA, and employers. Since its founding in 2011, the Communications Department has helped deepen the relationship between individual members and the International. Under the leadership of the <strong>IATSE</strong>’s first Director of Communications, Emily Tao, the International launched social media profiles on Facebook, Twitter, and Instagram, allowing members, and the general public, to interact with their International union for the first time. Today, there are Facebook pages not only for the International, but also for <strong>IATSE</strong> Canada, the <strong>IATSE</strong> Young Workers Committee, and the <strong>IATSE</strong> Women’s Committee, as well as Twitter accounts for <strong>IATSE</strong> and <strong>IATSE</strong> Canada. Most Locals have their own social media accounts as well, all of which facilitates the sharing of information and increased member interaction. 106
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EXECUTIVE OFFICERS Matthew D. Loeb
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PRESIDENT MATTHEW D. LOEB reflectio
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The year is 1893. Grover Cleveland
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THE LEGACY OF LEE HART Lee Hart is
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order its members to withdraw from
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THE FIRST JURISDICTIONAL BATTLES Me
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THE MOVING PICTURES When moving pic
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at West End Park. The Holland broth
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The city became an open battlegroun
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never seen before. Steps, ledges an
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22
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In 1921, the collective salaries of
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(1927), Hollywood changed forever.
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widely considered the Golden Age of
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In the studios, craft workers gaine
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The Alliance and a splinter group,
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WAR: AT HOME AND ABROAD With the ou
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36
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Carpenters, the AFL committee issue
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systems set up in many theaters aro
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the organizing difficulties when he
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AND NOW FOR THE NEWS During this ti
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THE STORIES IA MEMBERS CAN TELL As
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“AND NOW IN LIVING COLOR” By th
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manship of theater-based IA carpent
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to start rebuilding its theater com
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THE MOTION PICTURE INDUSTRY TRANSFO
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