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GROWING PAINS<br />

After World War I, the decline in demand for propaganda films was eventually more than made up for by the increase in<br />

entertainment motion pictures - especially in Los Angeles. The number of films produced in California skyrocketed from<br />

1,900 to more than 12,000. As productions moved west, the number of workers in motion picture production in New York<br />

and New Jersey declined by half between 1921 and 1927.<br />

The Alliance set a new goal for itself, to link the entire motion<br />

picture production industry — from the camera operators to the<br />

film labs all the way to the projection booth — under a single<br />

union label. It was a formidable task. Vigorous organizing efforts<br />

were often met with setbacks and frustration.<br />

Workers in several film labs in New York City wanted a thirtyfive<br />

percent wage increase, a 44-hour work week and union<br />

recognition. But after a two-week strike, management hired<br />

replacement workers for the 2,500 who had struck. All the strikers<br />

won was a half-hearted promise to bargain with the union over<br />

wages.<br />

This was minor compared to what was happening out West.<br />

The entire AFL Building and Construction Trades Department<br />

— Painters, Carpenters, Electricians and others — united<br />

against <strong>IATSE</strong>. The unions used the 1919 AFL Convention to<br />

put forth resolutions claiming that the Alliance was unfairly<br />

forcing workers to join the IA and to give up their dual cards in<br />

the construction unions. They called for the IA to return these<br />

workers to their “rightful” unions and to stop making agreements<br />

with producers to provide skilled craftspeople for this work.<br />

Fortunately, skillful maneuvering by IA delegates prevented the<br />

passage of these resolutions.<br />

But two years later, in 1921, the building trades dealt <strong>IATSE</strong><br />

a devastating blow. At that year’s AFL Convention, the building<br />

trades unions succeeded in forcing the Alliance to give up all<br />

studio work. The IBEW would now do all the installation work in<br />

connection with lighting, leaving IA members only the “operation<br />

of all lights and of all devices for electrical lighting and electrical<br />

effects as well as the operation of moving picture machines.”<br />

The Carpenters would take even more of <strong>IATSE</strong>’s work,<br />

leaving the Alliance representing only the property people and<br />

set decorators. Particularly galling was the ruling that Alliance<br />

carpenters could no longer make props out of wood or build<br />

miniature sets, work they had been doing in theater property<br />

shops for more than fifty years.<br />

This unfair and potentially devastating arrangement could<br />

not be allowed to stand.<br />

THE PRODUCERS POUNCE<br />

The producers took full advantage of union divisions.<br />

They demanded wage cuts of twelve percent and an increase<br />

in straight time from eight to ten hours a day. They said these<br />

demands were necessary in light of the decreased demand for<br />

motion picture production immediately following the end of<br />

World War I.<br />

They failed to mention the exorbitant salaries of stars (who<br />

earned over $1 million a year in 1921, the equivalent of $13<br />

million today 3 ) and producers ($100,000 a year). Ironically, a<br />

July 24, 1921 New York Times article noted that there were many<br />

reasons why movies cost so much, including temperamental<br />

stars and directors, payrolls padded with relatives, and vast sums<br />

spent on the trappings of stardom.<br />

3<br />

https://data.bls.gov/cgi-bin/cpicalc.pl?cost1=1000000&year1=192101&year2=201801<br />

23

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