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ORGANIZING AND GROWTH<br />

Like most unions in the period from the 1950s to the 1990s, <strong>IATSE</strong> focused more on serving and representing the existing membership<br />

than on organizing. One consequence was that membership stagnated and has often been said of business and in other<br />

contexts, “If you’re not growing, you’re dying.” No one was going to let that happen to the Alliance.<br />

President Di Tolla had already started the process of reviving<br />

<strong>IATSE</strong>’s organizing efforts, and President Short and his team<br />

worked to take them to a new level by actively focusing on<br />

organizing the unorganized in previously ignored geographic<br />

areas and new technical venues.<br />

For example, a classification of workers, Art Department<br />

Coordinators was an organizing success in 1996, when members<br />

of this craft affiliated with <strong>IATSE</strong> Local 717 (later merged into<br />

Local 871).<br />

In the theater world, Denver Local 7 won an election at a<br />

theater operated by Clear Channel after the latter reneged on a<br />

voluntary recognition deal. In Washington, D.C., Clear Channel<br />

voluntarily agreed to recognize Local 22.<br />

In the Motion Picture and Television areas, <strong>IATSE</strong><br />

spearheaded a substantial increase in organizing in all areas<br />

of production, setting the table for national contracts, pay TV<br />

agreements, and eventually unscripted and reality programming.<br />

In tradeshow and display work, <strong>IATSE</strong> continued to enlarge<br />

the number of venues and succeeded in reaching agreement in<br />

Hartford, Charlotte, Boston and West Palm Beach by 2003.<br />

In Canada, <strong>IATSE</strong>’s tireless efforts throughout that decade<br />

resulted in mergers with other labour organizations in the<br />

motion picture and television fields, making the IA the dominant<br />

entertainment industry trade union in the nation. Canadian local<br />

unions embraced the concept of organizing so fiercely that <strong>IATSE</strong><br />

membership in the country doubled between 1993 and 2003.<br />

These efforts proved beyond any doubt that success breeds<br />

success. The more victorious organizing drives <strong>IATSE</strong> has<br />

spearheaded, the more willing employers have been to forego<br />

protracted NLRB proceedings and the threat of an IA job action.<br />

As a result, <strong>IATSE</strong> membership grew from 74,000 members in<br />

1993 to 105,000 in 2003 — a whopping forty-two percent increase!<br />

SPORTS TELEVISION<br />

One of the top targets during the decade from 1993 to<br />

2003 was sports broadcasting. Many of these organizing drives<br />

resulted in successful National Labor Relations Board (NLRB)<br />

elections, including Southwest Television, and Comcast Mid-<br />

Atlantic.<br />

After a three year organizing drive, a contract was negotiated<br />

with National Mobile Television (NMT) covering freelance<br />

employees and providing benefits, a union security clause, and<br />

job security. National Mobile Television was the largest supplier of<br />

remote broadcast production trucks in the country. Workers joined<br />

Locals 600, 695, 700, 800, and 871, performing work for the Los<br />

Angeles Lakers and Clippers NBA teams, the Anaheim Angels and<br />

Los Angeles Dodgers baseball teams, and the Anaheim Ducks and<br />

Los Angeles Kings hockey teams. This was among the first of many<br />

fruitful campaigns organizing freelance sports television workers.<br />

In 1997, <strong>IATSE</strong> started organizing the freelance sports<br />

technicians working regional TV across the Country and the<br />

following Locals were chartered:<br />

4 Local 793 Washington State, covering the Seattle Mariners,<br />

Seattle Sounders, Seattle Supersonics (before they moved to<br />

Oklahoma City), and college sports.<br />

4 Local 795 San Diego, covering the San Diego Padres and<br />

college sports.<br />

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