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flammable and could be ignited by even the smallest spark. In<br />

addition, it emitted noxious gases.<br />

Alliance projectionists struggled to win a work rule for a twoperson<br />

booth. Having an extra person in the booth would make<br />

it safer for the workers and assure quality in the projection of<br />

films, especially talking pictures. The theater owners’ insistence<br />

on keeping only one person in the booth led to an extended<br />

period of disputes, aggravated by declining box office revenues.<br />

At the same time, <strong>IATSE</strong> was intensifying other efforts<br />

on behalf of projectionists, as well as studio craft workers in<br />

Hollywood. There were two systems for movie sound in 1928:<br />

Vitaphone’s disc-based system which required projectionists<br />

to handle a lot of equipment all at once; and Fox’s sound-onfilm,<br />

which also required someone to operate faders.<br />

No one knew which system would ultimately be adopted<br />

by the industry, but <strong>IATSE</strong> was determined to protect the<br />

jurisdiction of its projectionists. Whichever system was<br />

finally accepted, it must be operated by IA members and no<br />

one else.<br />

THE GREAT DEPRESSION<br />

With the stock market crash of 1929 (headlined by Variety as “Wall Street Lays An Egg”), the bottom fell out of the box<br />

office. Unemployment soared and theater attendance plummeted. The movie houses were hurt, but the legitimate theater<br />

suffered even more.<br />

Some projectionist Locals responded by taking in stagehands<br />

and re-training them to join their craft. This was only a temporary<br />

fix. As the depression deepened, union projectionists who had<br />

worked at the same theater for years now found themselves<br />

locked out at contract time, as owners hired low-wage, nonunion<br />

projectionists as replacements.<br />

Projectionists working for Loews and Publix eventually<br />

made wage concessions. Other Locals followed suit. It was a<br />

brutal and difficult time. In cities where union projectionists<br />

were locked out, there was violence and there were attempts to<br />

disrupt performances through stink bombs and other means.<br />

These responses reflected the overall fear and desperation of<br />

the nation, as the Great Depression tightened its grip on the<br />

economy and the psyche of the country.<br />

By May of 1932, more than 300 theaters were operating nonunion,<br />

compared with less than 100 just a few years before. For<br />

the workers in live theater, it was even worse. Estimates are that<br />

as many as 10,000 out of 16,000 IA stagehands were out of work<br />

during this time.<br />

In Canada, the story was similar. Many small-town theaters<br />

closed in the 1930s, forcing <strong>IATSE</strong> members to travel the<br />

countryside in search of employment. Projectionists who had<br />

previously worked only in the booth were now doing everything<br />

from setting up projection equipment, chairs and screens<br />

to distributing advertising, selling tickets and maintaining<br />

equipment and transport vehicles.<br />

Some Canadian IA members even found themselves required<br />

to run dances after the show. They worked long, hard hours for<br />

low rates of pay (as little as $10 a week, roughly equivalent to<br />

$130 Canadian today) and often took eggs, butter, vegetables and<br />

other goods in exchange for admission.<br />

THEATER’S GOLDEN ERA — AND BEYOND<br />

Ironically, the Great Depression overlapped with what is<br />

27

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