Boxoffice - May 2019

TECH TALK
• Kinepolis to open six ScreenX theaters
• PVR to open 10 ScreenX theaters in
India by 2021
• Silver Screens to open six 4DX and
ScreenX theaters
• Cinépolis to open three ScreenX and
four 4DX screens
In addition, CJ 4DPlex’s deal with
Cinépolis will see the Americas’ very first
“4DX with ScreenX” location open in
Cinépolis’s Acoxpa cinema in Mexico
City this summer.
Cinépolis is already one of the world’s
largest providers of 4DX auditoriums,
with 59 locations in 10 countries. Its
new deal with CJ 4DPlex brings the
chain’s first ScreenX location to America,
as well as the first-ever ScreenX location
to Mexico.
“We’re proud to build on our
long-standing successful relationship with
Cinépolis as we expand the footprint of
4DX, ScreenX, and 4DX with ScreenX
across the U.S and Latin America” said
JongRyul Kim, CEO of CJ 4DPlex. “It
is an incredible moment to be breaking
ground in bringing the first-ever ScreenX
to Mexico, in addition to installing the
very first 4DX with ScreenX theater in
[the] Americas.”
CINEMANEXT EQUIPS PARIS
CINEMA WITH SPHERA CONCEPT
>> CinemaNext has launched its Sphera
premium cinema concept at the new Les
7 Batignolles cinema complex located in
the 17th arrondissement in Paris. This is
the second Sphera auditorium in Europe
after Village Cinemas in The Mall Athens
in Greece.
“We chose this concept developed by
CinemaNext because we considered it to
be the most advanced premium concept,
combining the latest existing technologies—much
more enveloping Dolby
Atmos surround sound, a brighter, more
intense picture in HDR or EclairColor
HDR, comfortable reclining leather seats,
and dynamic lighting on the side walls
that interacts with the images projected
on the screen,” said Dorothy Malherbe,
manager of the 7 Batignolles cinema.
“The wow factor of the Sphera auditorium
means we can offer our audiences
a moment of escapism and immersion.
One in five moviegoers currently chooses
Sphera, making it the most popular auditorium
at our cinema.”
The Sphera auditorium at Les 7
Batignolles features 352 seats and a
15-meter-wide wall-to-wall screen. It is
HDR and EclairColor HDR-compatible
thanks to the latest generation 4K
3-D projectors in the booth. The Dolby
Atmos sound system is reinforced by a
powerful subwoofer using advanced energy
transducer technology. Acoustic walls
equipped with dynamic ambient lighting
and an entrance hall concept specific to
Sphera complete the design.
SAMSUNG CONTINUES
EXPANSION OF ONYX LED
SCREEN
>> At CinemaCon 2019, Samsung Electronics
announced upcoming installations
of its branded Samsung Onyx Cinema
LED display, the world’s first DCI-compliant
LED theater display, including two
in the U.S. and one in Israel.
The U.S. installations are at the
Star Cinema Grill in Texas and at
Warehouse Cinema by HighRoc
Group in Maryland.
“Since our unveiling for the U.S.
market at CinemaCon last year, Samsung
Onyx has revolutionized the cinema
experience globally,” said Nick Conti,
senior business development manager for
cinema, Samsung Electronics America.
“[These latest] announcements in the U.S.
8 MAY 2019