Boxoffice - May 2019

boxofficepro

The Official Magazine of the National Association of Theatre Owners

MEDIAMATION EXPANDS ON

FIVE CONTINENTS IN 2019

>> Torrance, California–based Media-

Mation Inc., makers of the immersive

motion EFX experience MX4D, will

be expanding its presence with over 50

new global installations in Asia, Europe,

North America, South America, and

Africa beginning in mid-2019. The new

installations bring MX4D’s total facilities

count from 346 to over 400, a 15

percent increase.

“MX4D’s unique systems enhance

children’s films, action-adventure,

horror and comedy, where the communal

MX4D viewing experience provides

outstanding features that include

unique auditorium effects: fog, strobe,

snow, rain, and bubbles,” said CEO

Howard Kiedaisch. “A full pneumatic

(quiet, safe, low-maintenance, non-electric)

range of motion seats each are

also part of the experience and include,

through a patented process, neck and

leg ticklers, wind, scent, water, rumblers,

and pokers.”

MediaMation’s new multitheater

deal with FilmHouse will move MX4D

facilities into Nigeria. Said Kene Okwuosa,

CEO of FilmHouse, “We are very

proud to be partnering with MediaMation

to bring MX4D to our theaters in

Nigeria. Cinema is growing fast in West

Africa, and we are delighted to be at the

forefront of the industry, with the latest

in immersive-viewing technology. The

future is very exciting.”

In South America, MX4D Motion

EFX Auditoriums are now under construction

with Muvix Cinemas of Chile.

These MX4D-branded auditoriums join

an already large motion EFX footprint in

Colombia through an ongoing relationship

with Cine Colombia.

Other international installations set

for this year include Inox Theatres’ first

location at the Inorbit Mall, Malad West,

Mumbai. This initial foray into India

joins an already existing Asian presence

for MX4D, with nearly 250 installs in

greater China, a large EFX theater footprint

in Japan, and locations across the

Middle East, Thailand, the Philippines,

and Malaysia.

New installations will be announced

shortly in Europe, joining new facilities

with Cineplexx in Austria, Serbia, and

Croatia. MX4D theaters currently operate

in France.

MX4D will be expanding stateside as

well. Set to open in early April is B&B’s

sixth U.S. location in Overland Park,

Kansas. Also forthcoming is an MX4D

auditorium in San Diego’s historic Gaslamp

District. Other existing EFX theater

locations are spread across the United

States, Mexico, and soon Canada.

As exhibitors diversify their theater

content, MX4D also offers a proprietary

esports arena conversion system. This

enables auditoriums to go from 4-D

film presentations to interactive gaming

centers, with sponsorship zones, live

transmission of contests, pop-up gaming

consoles, and an effects jockey station.

PREMIUM LARGE

FORMAT

CJ 4DPLEX’S 4DX AND SCREENX

GLOBAL FOOTPRINTS GROW

>> Seoul-based CJ 4DPlex continues to

ink deals that expand its 4DX immersive

seating and ScreenX panoramic screen

technologies around the globe.

All told, CinemaCon saw the company

announce nine international deals,

detailed below:

• Bright Minds/Empire Cinemas to open

10 new 4DX theaters in Saudi Arabia

by 2023

• Cineplanet to open three ScreenX theaters

in Peru and Chile by 2019

• Cineplex to open 20 additional

ScreenX theaters in Canada, with the

first 12 screens by 2020

• Cineplex GmbH & Co. KG to open

Germany’s first 4DX screen in 2019

• Inox to bring the first ScreenX theaters

to India

BOXOFFICE MEDIA

CEO

Julien Marcel

SVP CONTENT STRATEGY

Daniel Loria

CREATIVE DIRECTOR

Kenneth James Bacon

VP ADVERTISING

Susan Uhrlass

SENIOR ADVISOR

Andrew Sunshine

BOXOFFICE ® MAGAZINE

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Kevin Lally

MANAGING EDITOR

Laura Silver

ASSOCIATE EDITOR

Rebecca Pahle

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BOXOFFICE ® (ISSN 0006-8527), Volume 155, Number 5, May

2019. BOXOFFICE ® is published monthly by Boxoffice Media,

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MAY 2019

7

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