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Boxoffice - May 2019

The Official Magazine of the National Association of Theatre Owners

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DOMESTIC ADMISSIONS BUMP<br />

Domestic admissions rose by 5 percent in 2018, even as the average ticket price rose to $9.11 thanks to the impact of<br />

premium formats.<br />

1.60<br />

5.0<br />

ADMISSIONS (BILLIONS)<br />

ADMISSIONS (PER CAPITA)<br />

1.40<br />

1.20<br />

4.0<br />

1.00<br />

3.0<br />

0.80<br />

0.60<br />

0.40<br />

0.20<br />

1.42 1.34 1.28 1.36 1.34 1.27 1.32 1.32 1.24 1.30<br />

2.0<br />

1.0<br />

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018<br />

ATTENDANCE TRENDS<br />

Millennials represent the age group with the highest per capita attendance. Hispanic/Latino moviegoers occupy the highest<br />

per capita figures among ethnic groups.<br />

PER CAPITA BY GENDER<br />

PER CAPITA BY AGE<br />

5<br />

4<br />

3<br />

2<br />

1<br />

2.9 3.0<br />

4.9 5.1 4.7 5.1 4.4 4.3<br />

3.6 4.3<br />

2017 2018<br />

3.0 3.2 2.5 2.5<br />

3.4 3.5 3.7 4.0<br />

2017<br />

2018<br />

2017<br />

2018<br />

5<br />

4<br />

3<br />

2<br />

2–11 12–17 18–24 25–39 40–49 50–59 60+<br />

2017 2018<br />

PER CAPITA BY ETHNICITY<br />

4.5 4.7 4.3 4.5<br />

3.2 3.3 3.4 3.7<br />

4.2 4.0<br />

1<br />

FEMALE<br />

MALE<br />

white HISPANIC BLACK ASIAN OTHER<br />

MAY <strong>2019</strong><br />

123

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