Boxoffice - May 2019

TECH TALK
industry-leading amenities.
“Our software and hardware offerings
continually evolve to meet the needs of
our North American and international
clients,” says Mike Richards, director of
IT and project management at Omniterm.
“We believe it’s important to
invest in technology to help theaters keep
pace with the changing environment.”
“The Omniterm Integra TMS solution
will provide us with the features, reliability,
and functionality that are needed
to help improve the efficiencies at the
theater and head office levels,” said James
Cox, COO of Marquee Cinemas.
Marquee will upgrade its 17 theaters
to Omniterm’s Integra software platform
before the end of Q3, 2019. According to
James Cox, “Marquee Cinemas is looking
forward to integrating many new features
of the Omniterm TMS solution.”
PROJECTION
CHRISTIE EXPANDS REALLASER IN MEXICO,
INDONESIA, U.S.
>> Cinema 21, the largest movie theater chain in Indonesia,
expands its fleet of RGB pure laser cinema projectors by
acquiring a further 100 units of Christie’s next-generation
cinema projectors featuring Christie RealLaser illumination.
Cinema 21 was one of the first cinema chains in Asia to
invest in Christie RealLaser shortly after its launch almost a
year ago. With this latest acquisition, Cinema 21 will possess
Asia’s largest fleet of Christie cinema projectors equipped with
RealLaser illumination technology.
“Having put the Christie CP4325-RGB cinema projector
through its paces and being very impressed with its
performance, we are convinced that Christie’s RGB pure
laser projector is the future of cinema projection,” said Suryo
Suherman, executive chairman, Cinema 21. “This second
investment also underscores our confidence in the Christie
RealLaser family of cinema projectors, enabling us to stay at
the forefront of technology as we continue with our quest to
expand our footprint across the country.”
Also on board with Christie’s RealLaser technology is
Cinemex, which has opened a 23-screen multiplex equipped
with Christie’s CP2315-RGB andCP2320-RGB 2K-resolution
offerings. In addition, all auditoriums are equipped with
Christie Vive Audio cinema sound systems.
Said Rolando Maggi, operations manager at Cinemex,
“The opening of the Cinemex Market Artz Pedregal complex
introduces the Cinemex Market experience, where our guests
can relax before or after the movie. And once they enter the auditoriums,
the state-of-the-art technology from Christie RGB
laser projection and Christie Vive Audio in all auditoriums will
enhance their motion picture experience with every movie.”
Christie’s third RealLaser installation puts it in Cinemaworld’s
West Melbourne, Florida, location. Christie has
delivered, and Bright Star Systems has installed, 14 Christie
CP2315-RGB 2K pure laser projectors to the cinema.
Currently, a renovation is under way that will see the
reconfiguration of two remaining theaters into a single premium
large-format (PLF) showcase with projection powered by
Christie’s 4K resolution CP4325-RGB projector.
Explained Jim Deal, senior vice president, operations,
at Cinemaworld, in addition to its image quality, “we also
wanted the efficiencies and savings offered by Christie’s RGB
pure laser projectors’ compact and cost-effective design. The
result is that we are now powering all 14 laser projectors for
the same amount of power we used for just three of the old
xenon lamp projectors.
“The area around West Melbourne is one of the lightning
capitals of the world. We are constantly subjected to
momentary power outages caused by lightning. We looked
for any options that would allow us to put the entire system
on a battery backup UPS, so that when we get those short,
one-second outages, the show goes on without interruption.
In fact, 95 percent of the power outages are for a mere second
or two at a time. With our Christie RGB laser projectors,
we’ve now eliminated this potential sore point for our guests,
who no longer have to put up with interruptions they used to
endure while we reset the projection systems. Now the show
will go on. It’s not glitzy and glamorous, but it’s a real benefit
to not lose power.”
14 MAY 2019