Boxoffice - May 2019

boxofficepro

The Official Magazine of the National Association of Theatre Owners

TECH TALK

industry-leading amenities.

“Our software and hardware offerings

continually evolve to meet the needs of

our North American and international

clients,” says Mike Richards, director of

IT and project management at Omniterm.

“We believe it’s important to

invest in technology to help theaters keep

pace with the changing environment.”

“The Omniterm Integra TMS solution

will provide us with the features, reliability,

and functionality that are needed

to help improve the efficiencies at the

theater and head office levels,” said James

Cox, COO of Marquee Cinemas.

Marquee will upgrade its 17 theaters

to Omniterm’s Integra software platform

before the end of Q3, 2019. According to

James Cox, “Marquee Cinemas is looking

forward to integrating many new features

of the Omniterm TMS solution.”

PROJECTION

CHRISTIE EXPANDS REALLASER IN MEXICO,

INDONESIA, U.S.

>> Cinema 21, the largest movie theater chain in Indonesia,

expands its fleet of RGB pure laser cinema projectors by

acquiring a further 100 units of Christie’s next-generation

cinema projectors featuring Christie RealLaser illumination.

Cinema 21 was one of the first cinema chains in Asia to

invest in Christie RealLaser shortly after its launch almost a

year ago. With this latest acquisition, Cinema 21 will possess

Asia’s largest fleet of Christie cinema projectors equipped with

RealLaser illumination technology.

“Having put the Christie CP4325-RGB cinema projector

through its paces and being very impressed with its

performance, we are convinced that Christie’s RGB pure

laser projector is the future of cinema projection,” said Suryo

Suherman, executive chairman, Cinema 21. “This second

investment also underscores our confidence in the Christie

RealLaser family of cinema projectors, enabling us to stay at

the forefront of technology as we continue with our quest to

expand our footprint across the country.”

Also on board with Christie’s RealLaser technology is

Cinemex, which has opened a 23-screen multiplex equipped

with Christie’s CP2315-RGB andCP2320-RGB 2K-resolution

offerings. In addition, all auditoriums are equipped with

Christie Vive Audio cinema sound systems.

Said Rolando Maggi, operations manager at Cinemex,

“The opening of the Cinemex Market Artz Pedregal complex

introduces the Cinemex Market experience, where our guests

can relax before or after the movie. And once they enter the auditoriums,

the state-of-the-art technology from Christie RGB

laser projection and Christie Vive Audio in all auditoriums will

enhance their motion picture experience with every movie.”

Christie’s third RealLaser installation puts it in Cinemaworld’s

West Melbourne, Florida, location. Christie has

delivered, and Bright Star Systems has installed, 14 Christie

CP2315-RGB 2K pure laser projectors to the cinema.

Currently, a renovation is under way that will see the

reconfiguration of two remaining theaters into a single premium

large-format (PLF) showcase with projection powered by

Christie’s 4K resolution CP4325-RGB projector.

Explained Jim Deal, senior vice president, operations,

at Cinemaworld, in addition to its image quality, “we also

wanted the efficiencies and savings offered by Christie’s RGB

pure laser projectors’ compact and cost-effective design. The

result is that we are now powering all 14 laser projectors for

the same amount of power we used for just three of the old

xenon lamp projectors.

“The area around West Melbourne is one of the lightning

capitals of the world. We are constantly subjected to

momentary power outages caused by lightning. We looked

for any options that would allow us to put the entire system

on a battery backup UPS, so that when we get those short,

one-second outages, the show goes on without interruption.

In fact, 95 percent of the power outages are for a mere second

or two at a time. With our Christie RGB laser projectors,

we’ve now eliminated this potential sore point for our guests,

who no longer have to put up with interruptions they used to

endure while we reset the projection systems. Now the show

will go on. It’s not glitzy and glamorous, but it’s a real benefit

to not lose power.”

14 MAY 2019

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