Boxoffice - May 2019
The Official Magazine of the National Association of Theatre Owners
The Official Magazine of the National Association of Theatre Owners
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WHAT IS YOUR FAVORITE CLASSIC SUMMER-THEMED MOVIE?<br />
INDEPENDENCE DAY<br />
JAWS<br />
DIRTY DANCING<br />
THE GOONIES<br />
25 % 16 % 14 % 13 %<br />
25 %<br />
of respondents said they watch more<br />
films during the summer compared to<br />
other seasons, including 37%<br />
of millennials<br />
80 %<br />
of panelists have seen<br />
a movie while on vacation<br />
18-34<br />
age group was almost twice<br />
as likely as the 55+ age group to be<br />
“super pumped” for Spider-Man: Far<br />
from Home<br />
WHAT ARE YOUR FAVORITE REASONS FOR GOING TO THE MOVIES DURING THE SUMMER SEASON?<br />
72 % 42 % 33 % 26 % 20 % 9 %<br />
To enjoy the slate<br />
of summer movies/<br />
blockbusters<br />
To sit in the cool,<br />
air-conditioned<br />
theater<br />
To get out of the<br />
weather (sun,<br />
humidity, rain, etc.)<br />
To get together<br />
with friends/family<br />
during time off<br />
together<br />
To spend my time<br />
off/vacation<br />
To enjoy a giant,<br />
ice-cold drink like a<br />
Coke<br />
Spider-Man: Far from Home<br />
is the summer movie that audiences<br />
are most looking forward to, with<br />
80% of respondents expressing<br />
some level of excitement for the film<br />
MAY <strong>2019</strong><br />
39
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