Total Installer May-June 2019

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Sustainability INSTALLERS: SUSTAINABILITY SELLS! Charlotte Mercer, Head of Marketing at Edgetech, explains how TruFit installation tape can help installers make headway with eco-conscious consumers. With the environment hitting headlines like never before, now’s the time to act on sustainability – not just to fulfil the moral responsibility we all have to reduce our environmental impact, but for the good of your business too. Increasingly these days, sustainability is becoming a crucial factor when homeowners choose between products and service providers. A huge study carried out by Unilever found that one in three consumers are now buying from brands they see as being environmentally responsible. One in five said they’d choose brands that presented themselves as sustainable over ones that didn’t – and over half of UK homeowners said they feel better when they buy from a company that’s eco-friendly. Look at the homeowners of the future and the figures are even more striking – among millennials (short-hand for people born between Above: Edgetech offers TruFit. the 1980s and early 2000s), the numbers willing to pay more for green products and services rises to 75%. Classically, the home improvement sector focuses its attention on older people – but millennials are now becoming homeowners, and so you ignore them at your peril. Green growth The statistics are very clear then, increasingly people care about sustainability. All this talk of reducing emissions and cutting carbon footprints might seem a very long way away from your everyday experience of fitting windows and doors. But the fact is, offering end-users ways to make their homes as green as possible, and cut their carbon footprints as much as possible, is very likely to give you a crucial edge over your competition. And with environmental awareness only set to increase as the impacts of climate change grow ever more apparent in the years ahead, now’s the time to take action. Stand out with TruFit But what can you actually do to stand yourself out from the crowd when it comes to ecofriendliness? “The fact is, offering end-users ways to make their homes as green as possible, and cut their carbon footprints as much as possible, is very likely to give you a crucial edge over your competition” Left: Charlotte Mercer, Head of Marketing at Edgetech At Edgetech, we obviously believe you need to be offering windows with outstanding thermal performance – something our flagship warm-edge spacer, Super Spacer, can provide. But let’s face it – practically every installer in the country now offers A-rated windows. There’s nothing overly special about them anymore. How you install a window, though, is an excellent way of making a real difference to a property’s thermal efficiency – and offering something that other installation firms don’t. That’s where TruFit comes in. TruFit is a precompressed foam sealant tape that lets you install a window far more effectively than traditional silicone. Once you remove its liner, TruFit expands to seal the gaps between the frame and the wall, keeping cold air out, warm air in, and both thermostats and energy bills low. In fact, TruFit has been shown to retain 23% more heat on average than traditional methods – making it an exceptional way of helping your customers cut their energy bills and their carbon footprints. What’s more, it can be used in all but the most severe weather conditions, and makes installation a far quicker and cleaner process, adding value and profit to every job you do. Contact Edgetech 02476 639931 www.edgetechig.co.uk @EdgetechUK 44 TIJULY/AUG <strong>2019</strong> PRACTICAL CONTENT FOR THE GLAZING INSTALLER & HOME IMPROVEMENT SPECIALIST
LINIAR ALUMINIUM BIFOLD DOORS - OPTION OF 28 FOILED FINISHES, OR STANDARD RAL COLOURS Image shown - Irish Oak foil alumina doors match exactly to foiled PVCu windows (using Renolit foil) ✓ Matches the sculptured lines of Liniar PVCu windows ✓ Superb thermal efficiency - U values as low as 1.2W/m2K ✓ Various weather rated low thresholds, including part M compliant ✓ Triple glazed option available ✓ PAS24, Secured By Design and Document Q compliant For more information contact our Sales Director Stuart Bull on 07789 692340 Phone: 01268 285544 • Fax: 01268 284433 • E-mail: stuart@sgmwindows.co.uk Honywood Square, Honywood Road, Basildon, Essex SS14 3HT www.sgmwindows.co.uk
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Total Installer May-June 2019

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