Total Installer May-June 2019

FIT Show Review
NEW PRODUCTS & A SPOTLIGHT ON
KEY ISSUES SEE FIT SHOW GROW
The organisers say FIT Show 2019 was a record breaking event and alongside a number of
successful new show features, exhibitors made sure those who visited had a worthwhile trip
with exclusive show offers and new product launches...
FIT Show’s organisers have reported a
record breaking event for its 2019 outing.
The Show’s success follows the
announcement that FIT Show will revert to an
annual proposition, returning to the NEC in May
2020.
Organisers say early figures show a preregistered
visitor attendance of 62%, whilst
overall visitor numbers saw a positive increase
for both unique and repeat visits.
A number of new features were launched for FIT
Show 2019, including its flat glass debut Visit
Glass, all new CPD approved learning
programme, trails for installer, new products and
timber as well as a reformatted Gala Dinner
which focused on networking.
Following the succes of FIT Show 2019, the event will revert back to an annual exhibition from 2020.
FIT Show recognised its exhibitors that drew the
largest number of visitors registrations with
presentations at the Gala Dinner. The evening
saw Epwin, Bereco and Window Widgets take
home discounts on their 2020 stand space.
Other winners at the show were VEKA who
scooped the ‘best use of social media’ award,
with judges praising the campaign for
significantly adapting their marketing strategy
across digital channels to reach new audiences.
Kommerling took home the coveted ‘best
marketing campaign’ gong with judges
commenting that the campaign ‘stood out a mile
as being the most original, capturing the hearts
and minds of their audience’.
Made for Trade, who developed the Korniche roof
lantern installation challenge specifically for FIT
Show visitors, were also highly commended by
the judges for a marketing campaign that reached
across a plethora of trade media.
The organisers say initial feedback from both
exhibitors and visitors alike is that FIT Show 2019
was not only busier than previous shows, but that
the quantity and quality of leads generated across
the three days were higher. Organisers are in the
process of conducting a deep-dive analysis of FIT
Show 2019, which will include a survey to its
exhibitors and visitors.
FIT Show Event Director, Nickie West, said: “We
have been overwhelmed by the success of FIT
Show 2019. We had more exhibitors, displaying
more new products than ever before, and we
drew our largest audience to-date. The feedback
has been fantastic.
“We’re extremely grateful for the support that FIT
Show has received throughout the industry. Our
exhibitors play a very big role in helping to drive
our audience – they are exhibition savvy in their
marketing and this can be seen in the results of
our exhibitor awards – well done to everyone
involved.”
Gareth Jones, Managing Director of profine UK
and the KÖMMERLING brand, commented: “Our
presence at FIT Show was the culmination of the
campaign that reflects a new beginning for
KÖMMERLING in the UK with a new team at the
helm. We’ve started the process to elevate the
brand and its values, but now with a considerable
number of enquiries, we will look to capitalise on
these opportunities in the coming weeks and
months after what was nothing short of an
exceptional show for us.”
Charles Hodgson, Managing Director Hodgson
Sealants, commented: “We had a wonderful show
and the interest in HY-SPEC 25 was particularly
strong with installers eager to upgrade their
existing silicones to a better next generation
product. As a UK manufacturer, it was also
important for us to present the business in front
of a large target audience and show them
28 TIJULY/AUG 2019 PRACTICAL CONTENT FOR THE GLAZING INSTALLER & HOME IMPROVEMENT SPECIALIST