Creative HEAD Ireland September/October 2019
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GLOW<br />
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CREATIVE <strong>HEAD</strong> ADVERTORIAL<br />
CREATIVE COLOUR ISN’T FOR EVERYONE. HOW CAN YOU TEMPT THE COLOUR CAUTIOUS?<br />
IT’S WHAT MOST colour clients come in seeking – an elevated or perfected<br />
version of themselves rather than a complete change-up. Natural-looking hair is<br />
a colour result often requested by salon clients. Whether they’re looking for grey<br />
coverage, tonal shifts or an ultra-shiny finish that makes hair look healthier than<br />
ever, clients often just want to look like themselves… but better.<br />
Women who have veered away from colouring their hair sometimes have<br />
done so because they wanted it to stay looking natural. There’s a clear desire<br />
for that je ne sais quoi, where hair looks beautifully shiny and natural while still<br />
delivering subtle colour.<br />
The latest innovation from L’Oréal Professionnel is here to shine a light on how<br />
to achieve this perfect mix of colour and a glossy, natural finish. Majirel GLOW<br />
is L’Oréal Professionnel’s first translucent, permanent hair colour, delivering<br />
a neutralised finish and extreme luminosity. Majirel GLOW is boosted in cool<br />
reflects to achieve the natural-looking results your clients are looking for, so now<br />
you have the perfect solution to keep your colour-shy clients happy.<br />
Don’t let fresh opportunity slip through your fingers. These shades can be<br />
used on all bases, perfect for everything from a colour refresh to those trying<br />
colour for the very first time. Majirel GLOW is the service to offer for those who<br />
want to enhance their natural colour and bring out their inner glow.
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