Creative HEAD Ireland September/October 2019

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“BLONDME Bond Enforcing Premium Clay Lightener spreads as easily as icing on a cake, which makes life as a hair painter so much easier! It feathers beautifully because it’s the right consistency straight away, doesn’t dry out and is the perfect product to use for balayage. You need it in your life” JACK HOWARD SCHWARZKOPF PROFESSIONAL BLONDME GLOBAL AMBASSADOR 46 CREATIVE HEAD IRELAND
IT’S CREATIVE HEAD ADVERTORIAL CLAY TIME WANT A NEW WAY TO BALAYAGE? THEN SCHWARZKOPF PROFESSIONAL’S BLONDME HAS THE HOTTEST INNOVATION TO MAKE THAT HAPPEN CLIENTS ALL OVER the UK are in the grip of a serious balayage addiction; they’re hooked on signature, hand-painted custom blondes… and as colourists curating those custom blends, you want the kit to make your painting life as efficient as possible. Often you’re under pressure – columns are packed, and every colour client wants their own tailored look when they’re in your hands. And that’s why BLONDME Bond Enforcing Premium Clay Lightener is a game changer… It’s an advanced, premium, soft-to-solid formula that creates an outer shell and allows the lightener to stay moist on the inside, unleashing its full lifting power, while the outer shell protects uncoloured hair from product transfer. Genius! Oh, and this lightener – which has up to seven levels of lift – has integrated Bond Enforcing Technology, so it’s minimising hair breakage during the service. And those blondes you create will be brilliant – so why not share them and how you got them just right? Schwarzkopf Professional is inviting colourists to showcase how they overcome the biggest in-salon blonde challenges for a chance to win a trip to Hamburg for an upcoming BLONDME production! Simply work your colour magic using BLONDME and share it on social media with @schwarzkopfpro and the #ILOVEBLONDME and #BLONDMECONTEST hashtags. The best looks will also feature on Schwarzkopf Professional’s social wall. It’s sharing those stories that help all colourists create a community where you can learn and feel more confident about what you can create. That’s why BLONDME global ambassador Jack Howard, alongside global colour ambassador Lesley Jennison, will be on hand to answer questions about the most challenging blonde situations in live Q&As on Schwarzkopf Professional’s global social media channels. The exciting #ILOVEBLONDME campaign is all about sharing the secrets to achieving the best blonde, bespoke to each client, while showcasing just how versatile blonde really is. And there’s even a new technique to try out, courtesy of Jack! His new Caramel Kiss look showcases a dimensional balayage technique using BLONDME Bond Enforcing Premium Clay Lightener, find it on Instagram. A community, a clever new piece of colour kit, creative help on tap and top commercial ideas – Schwarzkopf Professional BLONDME has the lot. What are you going to colour next? FOR MORE INFORMATION, CALL +44 800 3286920 OR VISIT SCHWARZKOPFPRO.COM @SCHWARZKOPFPRO CREATIVE HEAD IRELAND 47
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Page 10 and 11: Download the Style My Hair Pro App
Page 12 and 13: L’ORÉAL PROFESSIONNEL’S TRANSL
Page 14: LONG LIVE THE QUEENS ALL HAIL PLATI
Page 17 and 18: Creative Solutions for your Busines
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Page 23 and 24: THE IRELAND TRENDVISION AWARD HEAT
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Page 64: FOR FULLER AND HEALTHY-LOOKING HAIR
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Creative HEAD Ireland September/October 2019

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