Creative HEAD Ireland September/October 2019

LET’S BE
HONEST
FREE FROM SILICONES, SULPHATES AND PARABENS, WHICH AUTHENTIC
BEAUTY CONCEPT PRODUCTS WILL BE YOUR NEW FAVOURITES?
CREATIVE HEAD ADVERTORIAL
AUTHENTIC BEAUTY CONCEPT believes that what you leave out
is as important as what you put in. Its care formulas are vegan and
created with a ‘pure ingredients’ philosophy: no sulphates, silicones,
mineral oils or artifi cial colourants. Purifi ed ingredients powered by
ultrasound decomposition and steam distillation; a gentle way of
extracting natural ingredients.
From the date and cinnamon found in the GLOW range for
coloured hair to the mango and basil within the HYDRATE line-up
for dry hair, AUTHENTIC BEAUTY CONCEPT is fuelled by carefully
selected and naturally-derived ingredients that help make using
every product an olfactory treat. From the freshness of the green tea
and lime in AMPLIFY to the nutty sweetness of maple and pecan in
REPLENISH, the scents for each line-up are perfectly blended. With
hair perfectly cared for, the Styling Assortment needs to deliver with
just as much attention to detail and respect. The nine-strong range
with myriad tantalising textures has a simple solution for every need,
whether that’s building a brilliant base (Flawless Primer) or imparting
a fi nishing gleam (GLOW Touch).
In the salon, you can help bring out your client’s inner beauty
through the In-Salon Momento Menu. A unique sensorial journey,
this care and styling service menu helps you deliver to your guests
something they need – a true moment to themselves. Your clients
want real, honest, authentic. Share their values and make a
difference with AUTHENTIC BEAUTY CONCEPT.
REAL HEROES
GLOW cleanser
moisturises hair,
seals the cuticle
and preserves
colour, too.
AMPLIFY conditioner
leaves hair feeling
thicker and full of body,
as well as marvellously
manageable.
HYDRATE cleansing
conditioner leaves hair
stronger, with improved
moisture levels and
stunning shine.
REPLENISH balm
strengthens hair while
protecting it from blowdrying,
leaving hair soft
and manageable.
ESSENCE is a salonexclusive
treat to add
to any mask – choose
from GLOW, HYDRATE
and REPLENISH.
JOIN THE #AUTHENTICBEAUTYMOVEMENT, CALL +44 800 3286920 OR VISIT AUTHENTICBEAUTYCONCEPT.COM
@AUTHENTICBEAUTYCONCEPT
CREATIVE HEAD IRELAND
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