The Business Travel Magazine Oct/Nov 2019

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Ground transport / Introduction Incredible journey Ground transport remains the most fragmented and challenging sector for travel managers – but that hasn’t gone unnoticed by the big suppliers, says Rob Gill Ground transport has become one of the most innovative parts of business travel but managing it effectively is still a challenge. Ask any travel buyer about how they fare and you wil be met with a sigh or a groan followed by some grumbles about how the sector is too “fragmented” or “complex”, as well as being difficult to book using the current crop of corporate tools. Ground transport used to be something of an afterthought compared with higher spending parts of the travel programme – airfares and hotels – but the increased availability of enhanced data has helped to shine a light on how much money is actually being spent on the likes of trains, taxis and chauffeur-drive transfers. For all the talk within the corporate travel industry about the “seamless” or “end-toend” business journey, it’s often the bits at either end of a trip that cause the most problems: getting from one's home to the airport and then to the hotel or meeting venue at the other end remains a tricky issue to manage in terms of pricing, visibility of spending and duty-of-care concerns for the traveller. <strong>The</strong> bad news for buyers – at least in the short term – is that ground transport is getting even more complicated as various suppliers including car rental firms, ridehailing platforms and traditional taxi firms have changed their business models and are now offering a much more varied portfolio of ground transport products. Major car rental firms such as Avis, Enterprise, Europcar, Hertz and Sixt have now ventured into areas such as car clubs, car-sharing pools and chauffeur-drive services. Although traditional car rental still remains their core business, expect this kind of shift into a wider range of products to continue. Car rental firms are also working with supposed competitors such as the ridehailing firms. For example, both Hertz and Avis have partnerships with Lyft in the US where they provide vehicles for some drivers (Hertz also works with Uber). <strong>The</strong> taxi and ride-hailing sector is another area seeing a lot of activity with new competitors set to challenge incumbent players such as Uber in London, while the likes of Gett and FREE NOW (formerly Mytaxi), which offer online platforms for the booking of traditional taxis, continue to target the corporate market. Ground transport itself is almost becoming an outdated term as it’s increasingly being replaced by concepts such as mobility solutions or even Mobility as a Service (MaaS), where a technology platform offers an array of different ground options for 56 THEBUSINESSTRAVELMAG.com
Introduction Introduction / Ground / Ground transportation Technology is the obvious solution for enabling the successful management of ground transport. But while progress is being made, there is still a long way to go on this” THEBUSINESSTRAVELMAG.com 57
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78 October/November 2019 THE FUTURE
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ARRIVALS Contents OCTOBER/NOVEMBER
Page 5 and 6: ARRIVALS Welcome Travel's got talen
Page 7 and 8: British Airways on a high BA’s fi
Page 9 and 10: EXPERIENCE THE DIFFERENCE WITH SING
Page 11 and 12: ARRIVALS THE KNOWLEDGE How to... Ta
Page 13 and 14: O EAST MEETS WEST INTRODUCING NEW L
Page 15 and 16: ARRIVALS event report If you're pre
Page 17 and 18: THE BIG PICTURE Spanish costas SPAI
Page 19 and 20: SUSTAINABILITY The UK government ha
Page 21 and 22: SUSTAINABILITY Sustainable procure
Page 23 and 24: SUSTAINABILITY The hotel industry
Page 25 and 26: FOR BUSINESS AWARD-WINNING BUSINESS
Page 27 and 28: THE CONVERSATION in brief... Clive
Page 29 and 30: EVERYTHING YOU NEED FOR NINE TO FIV
Page 31 and 32: PREMIUM ECONOMY Up and away Cost-co
Page 33: PREMIUM ECONOMY British Airways Je
Page 37: CABIN • Fully enclosed high priva
Page 40 and 41: MEET THE BUYER meet Jimena Alvarez
Page 42 and 43: TALKING TRAVEL Savouring the world
Page 44 and 45: Box, Box, Box... We enable agencies
Page 46 and 47: THE REVIEW T H E L O W D O W N IN B
Page 48 and 49: THE REVIEW I N T H E A I R Virgin a
Page 50 and 51: THE REVIEW R O O M R E P O R T Hyat
Page 52 and 53: THE REVIEW M e e t i n g p l a c e
Page 54 and 55: THE REVIEW O N T H E M O V E EVENTS
Page 58 and 59: Ground transport / Introduction a
Page 60 and 61: Ground transport / Tech & tools Bri
Page 62: Ground transport / Tech & tools An
Page 65: Car hire / Ground transport this ye
Page 68 and 69: Ground transport / Car hire We are
Page 70 and 71: Ground transport / Rail spend manag
Page 72 and 73: The rail API trusted by leading bra
Page 74 and 75: Ground transport / Rail spend manag
Page 78 and 79: Ground transport / Rail operator up
Page 80 and 81: Ground transport / Rail operator up
Page 82 and 83: Ground transport / Taxis CABBIE fev
Page 84 and 85: Ground transport / Chauffeur servic
Page 86 and 87: Ground transport / Data Hitting the
Page 88 and 89: GALLERY Advantage members meet and
Page 90 and 91: PREMIUM BUSINESS The finest experie
Page 92 and 93: DEPARTURES Focus on... the Gulf Sta
Page 94: DEPARTURES Factfile: the Gulf State
Page 97 and 98: DEPARTURES FLIGHT: AMERICAN AIRLINE
Page 99 and 100: Save the date september 15th-16th H
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The Business Travel Magazine Oct/Nov 2019

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