BLUSH Winter 2019

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BLUSH | STYLE 74 BLUSH | WINTER 2019 sevenstarmedia.co.uk
BLUSH | STYLE Zero-waste KNITS Sustainable knitwear Designer, Valentina Karellas empowers us through her creations... This issue of Blush is all about the ability to empower one’s self in life and in business, as a businesswoman in a creative field have you ever struggled with this? I would say ‘yes!’ – every day there is some form of struggle to feel empowered. It’s easy to feel low about yourself and have selfdoubt. I learned very early on to not sweat the small stuff; to adapt, pivot, and move on as quickly as possible... Stepping back, then stepping forward is the key to stepping up. When I first decided to start my own sustainable knitwear brand, it took five years of research, saving and planning before I even put design to paper. It then took a further two years of trying to convince UK-based factories to even give me quotes to produce my pieces. This made me realise that I was never going to even get to sample stage if I continued down this path, it made me rethink my strategy. This then led to the ‘handmade in London’ knitwear brand that I have today. By being able to produce everything in-house, I not only solved the product issue, but costing was lower, plus the design restrictions were gone – this has also lead me down a path of zero-waste – being able to control every element of the product from start to finish has given my customers the security of knowing that each item is made carefully, thoughtfully, and sustainably. I learned very early on to not sweat the small stuff; to adapt, pivot and move on as quickly as possible. How do you empower people through your work? With the fashion industry being so cut-throat and competitive, it’s very hard to stand out, especially with a small budget. The way I empower people, is by giving them the option of having something handmade to order; that is bright, light, and comfortable to wear. The main way I empower my customers is by giving them the knowledge that they are doing no harm to the planet by wearing a piece that is zero-waste and sustainably made. How do fashion and beauty play a part in how women feel? If an item doesn’t fit well, and looks unflattering, then it can directly change your mood. Now that sustainability is finally making it in the media with a lot of fingers being pointed at the fashion industry, women are torn between style and sustainability – we have a choice to feel good within and look good on the outside, by choosing to consciously buy from an independent, ethical label – this conscious decision also plays a part in the customer’s mood. Knitwear is generally not known for being a high-fashion item, however it’s a staple piece of most people’s wardrobe; my pieces are bright and make my customers feel joyful when wearing them. What advice would you give to those who have faced healthrelated diagnosis or mental illness, but still wish to start their own business? Starting your own business is extremely difficult, time-consuming, mentally draining and a constant struggle for all people. Having a physical or mental illness on top of these ‘every day’ challenges adds a lot more pressure. It’s something not to take lightly, however, I do not want to discourage anyone from starting a business, it can also be incredibly rewarding, especially to celebrate the small wins of your day or week. Sometimes using your disability or your condition as an advantage to help other people and turning your passion into a business leads to success. No matter what your situation or background, starting a business can bring you and others so much joy. As long as you are enjoying the product or service that you wish to delivery, then everyone around you will soon see that too and things start to fall into place. What is your one style tip? I would say, keep to one key piece in your look, so if it’s a striking jumper, then keep the skirt or trousers plain. Choose fits for your body, nothing is one size fits all, so make sure it is complementing to your shape. Try to pick colours that bring you joy – no need to be a rainbow – but a pop of colour on a scarf or cuff can make all the difference to your look and mood. www.valentinakarellas. com | IG: @vkarellas FB: @valentinakarellas sevenstarmedia.co.uk BLUSH | WINTER 2019 75
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BLUSH FREE | WINTER 2019 WORK LIFE
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BLUSH | CONTENTS 73 Sustainable Hat
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Fall into Winter 241 Spa Experience
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BLUSH | BEAUTY This is where the
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BLUSH | BEAUTY HOMEMADE beauty HACK
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