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46 STYLE | promotion<br />
PUTTING ON A GOOD SHOW<br />
We talk to Debi Pratt about how to use video to add a little<br />
something extra to your house listing.<br />
What homework do you do before the camera starts<br />
rolling?<br />
I’ve usually got all my study done about the house, the<br />
area, the owner and our ultimate potential buyers. I<br />
would love to see some of my vendors get involved<br />
in their own videos (just as tiny cameos), but they are<br />
generally fairly camera-shy.<br />
You seem a natural in front of the camera, are you?<br />
I guess I am now. Having worked eight years in<br />
Auckland, where you couldn’t go to market without a<br />
good video, I became very used to it. Giggling when the<br />
camera rolled has become a distant memory thankfully.<br />
What’s the blooper reel like?<br />
I do have the odd segue into ‘what on earth was I just<br />
talking about?’ mode, and the odd tongue tie makes for<br />
a great laugh for the videographer. We do have a lot of<br />
fun doing them.<br />
How long does it take for a video to be produced?<br />
I tend to avoid being too scripted and literally just<br />
pretend I’m speaking directly to a client who has asked<br />
me a question. We usually end up shooting in one<br />
or two takes per segment, and usually I have three<br />
segments in a video. To shoot a good two-minute<br />
video for my owners usually takes about 45 minutes at<br />
the house.<br />
How effective have you found the use of video, in<br />
conjunction with traditional means?<br />
I’m naturally a little quirky with how I like to see things<br />
marketed and find that being able to bring that into<br />
video results in a lot more sharing of my listings on<br />
social media, and engagement is great. It’s all in the<br />
name of getting in front of a buyer who may not have<br />
seen us advertised or whom the static media didn’t<br />
quite appeal to. Clients often come into my open<br />
homes and have seen this or that in the video and<br />
they do like them. Ultimately most homes can benefit<br />
enormously from having an interesting, well-formatted<br />
video as part of their promotion in a good marketing<br />
campaign. I certainly find it ups the enquiry significantly.<br />
tallpoppy.co.nz
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