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STYLE | fashion 63<br />
Image: Dimitrios Kambouris/Getty Images<br />
Models onstage during the<br />
Savage X Fenty show on<br />
10 September, <strong>2019</strong> in<br />
Brooklyn, New York.<br />
TAKING THE HALO FROM VICTORIA’S<br />
SECRET<br />
In recent times, the once iconic Victoria’s Secret (Rihanna’s<br />
key competitor) seems to have landed in hot water.<br />
Unsavoury allegations, a stale outlook and over-priced<br />
products of a poor quality made it all too easy for Savage<br />
X Fenty to position itself as everything that Victoria’s<br />
Secret has failed to be. Always glossy, frilly and, quite<br />
frankly, unobtainable, in the wake of Savage X Fenty, the<br />
future of Victoria’s Secret looks more uncertain than ever.<br />
Appeasing the male gaze and the male gaze alone, the<br />
Victoria’s Secret narrative left us thirsty for diversity and<br />
gasping for inspiration.<br />
TAKE A BOW, RIHANNA<br />
It would appear that every business venture that Rihanna<br />
takes on turns to gold, but this isn’t down to sheer luck.<br />
This celebrity has put her strong social standing to good<br />
use and created a brand that delivers a wonderful product<br />
and inspirational narrative that can be obtained and<br />
appreciated by all. A modern female herself, Rihanna has<br />
tailor-made a lingerie brand that encapsulates everything<br />
society craves. With diversity, inclusivity, quality and a<br />
leader to look up to, Savage X Fenty has it all. Now if you<br />
don’t mind, I have some online shopping to do.
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