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Style: October 04, 2019

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STYLE | fashion 61<br />

FAME & FORTUNE<br />

Ella James discovers the lingerie brand that’s giving<br />

Victoria’s Secret a run for its money.<br />

Image: Caroline McCredie/Getty Images<br />

Rihanna attends the Fenty Beauty by Rihanna Anniversary Event at the<br />

Overseas Passenger Terminal in Sydney on 3 <strong>October</strong>, 2018.<br />

C<br />

elebrity brands are<br />

certainly nothing new, but<br />

today singers and socialites<br />

are taking their fashion brands<br />

to the next level. Gwyneth<br />

Paltrow has cashed in on her<br />

lifestyle brand Goop, Kate<br />

Hudson has dominated the<br />

athleisure sector with Fabletics,<br />

even the Olsen twins have<br />

created a cult following with<br />

their high-end fashion brand,<br />

The Row. However, when<br />

it comes to celebrity fashion<br />

brands, no one can do it quite<br />

like Rihanna.

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