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STYLE | fashion 61<br />
FAME & FORTUNE<br />
Ella James discovers the lingerie brand that’s giving<br />
Victoria’s Secret a run for its money.<br />
Image: Caroline McCredie/Getty Images<br />
Rihanna attends the Fenty Beauty by Rihanna Anniversary Event at the<br />
Overseas Passenger Terminal in Sydney on 3 <strong>October</strong>, 2018.<br />
C<br />
elebrity brands are<br />
certainly nothing new, but<br />
today singers and socialites<br />
are taking their fashion brands<br />
to the next level. Gwyneth<br />
Paltrow has cashed in on her<br />
lifestyle brand Goop, Kate<br />
Hudson has dominated the<br />
athleisure sector with Fabletics,<br />
even the Olsen twins have<br />
created a cult following with<br />
their high-end fashion brand,<br />
The Row. However, when<br />
it comes to celebrity fashion<br />
brands, no one can do it quite<br />
like Rihanna.